Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Loyalty & Advocacy Content for the Customer Journey.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. Let’s get the conversation started.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. companies.

Building Loyalty Beyond Reason

Twist Image

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty. loyalty marketing.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in?

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

Since news of end date broke, “Costco” and “boots” have been two of the most-used words in the Amex-related conversation. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. After all, many companies never respond to customer inquiries, especially those made via social media. Top 5 Ways to Build Brand Loyalty.

Story And Conversation: Pin It To Build A Brand

Firebelly

It engages users with a behind-the-scenes look into the process behind a company or person. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” It’s easy and has major return for brand loyalty.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. It should be much more inclusive and allow conversations.

Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. While most areas are being cut, and online efforts are not immune, retailers see the online experience as an investment which can increase sales through better conversion rates and decrease costly customer service calls. In general, retailers understand that a good user experience will enhance loyalty. In a recent survey by live chat software company BoldChat.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Why do you think virtual tours of company offices are so popular?

How to Master the Art of the Upsell

Convince & Convert

An example would be the very same IT firm offering to simultaneously overhaul and upgrade the database capacity of their client company—for a higher price. Conversely, upselling is a delicate balancing act. Image via BigStockPhoto.com.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read?

Funnel Vision: Why Companies Need To See The Light At the End of the Funnel

Convince & Convert

Strategies include discounts, promotions, exclusive offers, loyalty programs, and beta tests, among others. Conversations are now managed as tickets and placed within a queue for engagement and resolution.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. But are they willing to take that love to the next level and play matchmaker?

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Do Get Permission to Send Your Company Newsletter. A good basic format to follow might be: Hey [Friend’s Name], As you may know, I’m [a small business owner, starting a new blog, working for XYZ Company, etc.]. box for your company is both legally required and good email etiquette.

3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. Businesses are well aware of the tremendous value of conversion rate optimization.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

We all know the empty promise of an advertisement claiming that a multinational, billion dollar company “cares” about us. And by that I mean, for most companies, it’s much, much worse online. Loyalty” Programs.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius! FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 500 Fastest-Growing Companies Use Social Media. Only one-third of the companies in the Inc.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. Conversions grew 65%.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers.

It pays to provide Support with Social Media

Buzz Marketing for Technology

3) Companies with good customer experiences have less customer defecting and are more profitable – this time Forrester detailed the revenue side of a good experience to find that good customer experiences equated to higher revenues and less defections – ALWAYS!

The Art Of Marketing

Twist Image

She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation. conversion. fast company. loyalty.

Executive Series: Social Data Is An Important Key

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 201

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout.

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Image via BigStockPhoto.com.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Segmenting and measuring the conversion impact of every detail (e.g.,

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Media's New Business Model: Surveillance Capitalism

Twist Image

Then, the brand can support this relationship through better ads, loyalty, service and more. may not, in fact, be media companies. Nothing makes a Facebook (or Google) executive turn pale, squirm in their seat or lose eye contact more than when they are asked if they are a media company. Troll through the myriad of conversations that took place at last week's Recode Code Media event in Huntington Beach, California. loyalty. media company.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Here’s a recap of a few of the key sessions and conversations from the summit. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Basic metrics include reach (who reads your content and where), sentiment and conversion.

5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. Conversely, if you rarely post content to your profile, users might assume that you either don’t care or have closed your business. Make sure that either you or a team member reads and responds to every comment left for your company, even if it’s negative.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

It may seem like a dire conversation for the more traditional agencies, but even those with "digital" in their descriptor are seeing some big shifts. First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). Agencies must have strong technology partnerships (with companies like Adobe, Marketo , Acquia , Salesforce , etc.) brand loyalty. loyalty.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers.

Be Kind To Brands

Twist Image

We become savages to get that extra fifteen percent off, and barbarians when the return line gets too long, or the sales associate can''t bend the company policy in our favor. Alive with conversation, reviews, perspectives, instruction, assistance, collaboration, engagement and more. Let''s not forget our goodwill when there is something we can do about it, even it may just be easier to push that consumer off with the all-too-tired, "I''m sorry, but that''s our company policy."

Four Benefits of Social Media Marketing

Webbiquity SMM

It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Social media allows your brand’s voice and content to reach and engage with people—customers, prospects, influencers, and industry media—who you want to know more about your company.