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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. But getting it right can be tough.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. That might be a safe approach to social, but if you follow that self-imposed rule to the letter, you’ll miss out on a lot of opportunities to engage your audience and build a real community around your work.

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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube. For instance, the Transportation Security Administration provides the hours that its support staff are on duty and advises users on how to get started: Image source. Click Save Changes.

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Real Estate Trends Taking Hold in 2019

The Realtime Report

It started in the smartphone industry with new phones entering the market boasting additional features over last year’s model. Apartment communities have taken a page right out of that business philosophy. Together, the inner and outer community of each high rise creates a modern, luxurious appeal that renters are flocking to.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. Additionally, influencer marketing can expose your brand to broader, even unexpected, audiences.

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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.