Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

Social Media Strategies Summit

DECEMBER 16, 2022

And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College.

Social Media 130

Social Media UGC Project Collaboration 130

The Realtime Report

NOVEMBER 21, 2023

Companies that reported above-average diversity on their management teams also reported innovation revenue that was 19% higher than that of companies with below-average leadership diversity—45% of total revenue versus just 26%. Studies have found 2.3 times higher cash flow than those of companies with more monolithic staff.

Organization 91

Organization Industry Engineering Reputation 91

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Bookmark the best resources Tragically, not every brand has the budget for a whole team of social media content creators, and content creation is often the work of one brave marketer or solopreneur.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI.

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. Community building : Nurture long-term growth by engaging with your audience directly.

Skills 107

Skills Template Templates Travel 107

Waxing UnLyrical

MARCH 5, 2014

It’s not abnormal for a good writer to be a good all-around communicator (though it’s far from granted as fact… the same way Johnny Carson was an excellent talk show host, but not so good as a backstage conversationalist). Team up with natural allies in both the arts and sciences.

Content 262

Content Wikimedia Diagrams Community building 262

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Study Group.

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. There is a ten-person creative team on site and it takes about a week to go from selecting the fan query to having a final video ready for its debut. “Do you wanna marry me?” “How How big is your boot space?” “How

Campaign 144

Campaign Features Video Case Study 144

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

NOVEMBER 6, 2014

Instead, different fan stories are shown as scenes, from the farmer in his tractor, to the fans dressed up in team gear at a bar, at work and in remote locations. Marketers always talk about building passionate communities and brand advocates. Don’t Just Build Tribes & Movements – Keep Driving Their Passion.

Crowdsourcing 155

Crowdsourcing Twitter Case Study Activities 155

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities. But then I discovered social. Data analysis.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. Even if your management team is not interested in #measurement at this time, do it! In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. A6: Do the work!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Buffer Social

APRIL 4, 2023

But Passionfroot is more than just a tool; it's a diverse community, with a team of second-generation immigrant founders and half of its angel investors from underrepresented minority groups.

Content 77

Content Banking Newsletter LinkedIn 77

Convince & Convert

SEPTEMBER 22, 2013

Did you know that T-Mobile is “team magenta?” Jay is the founder of [link] and host of the Social Pros podcast. Community Management social media case studies twitter community management real-time marketing social media case study Sprint t-mobile' T-Mobile (@TMobile) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc.

Facebook 164

Facebook Training Template Templates 164

Convince & Convert

JULY 3, 2014

In the video , which is hosted on Dallas Cowboys website, the players are seen both reading and reacting to tweets. Here are a few things we can learn from this comedic campaign: Face Your Critics Any company or sports team is going to have tweets like these. Social Media Case Studies'

Case Study 114

Case Study Sports Study Training 114

Convince & Convert

MAY 28, 2014

They host blogger events for about 30 bloggers at a time and still obtain a ton of coverage. Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense.

Case Study 158

Case Study Marketing Influencer Blogger 158

Convince & Convert

APRIL 11, 2017

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. We co-hosted the annual Warm Up event for SMMW speakers, and four of us also spoke at the event in different capacities. ” – Christin Kardos, Community Manager. .

Social Media 114

Social Media Eventful Team Sports 114

Likeable

JUNE 24, 2020

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. . Whatever it may be, from opening more store locations in Black communities to monetary donations, have a plan. Your employees are your greatest asset.

Company 74

Company Conversation Proposal Hosting 74

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

APRIL 18, 2014

But small businesses have a leg up when it comes to being engaged directly with the community. Ekaterina points out that small businesses “know their local communities better than anybody.” ” New media provides those brands with the opportunity to capture that relationship and reflect it. Holy Social!

Social Media 168

Social Media How To Marketing Small Business 168

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Another team member is devoted to product launches, and another focuses on the commerce aspect of social.

NGO 155

NGO How To Team Social Media 155

Convince & Convert

MARCH 23, 2013

Justin may not have the local restaurant review community worried for their jobs, but his Yelp contributions are fairly comprehensive, although he is a generous critic (as you might imagine – the guy IS looking for votes after all!) Francis for lunch about a week ago with my team and we sat out on the patio. About the St.

Case Study 162

Case Study UGC How To Meeting 162

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. That doesn’t mean he can communicate with chickens—it’s the brand he’s built for himself.

Content 144

Content How To Case Study Feed 144

Convince & Convert

MARCH 19, 2015

Dubbed “ mophieRescue ,” the team dispatched St. For SXSWers without low battery issues, mophie also hosted the #mophieRescue Lodge one block from the Austin Convention Center at Fifth St. Bernard team. Social Media Case Studies activation brand community brand story social media campaign social media case study sxsw'

Case Study 60

Case Study Activities Study Hosting 60

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Monsanto’s social media team is a part of their corporate affairs department. They work alongside media relations and branded communications. ” -@JPlovesCOTTON ( tweet this ).

Social Media 141

Social Media Brands How To Case Study 141

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. via Weight Watchers.

Brands 131

Brands Message Boards Training Social Media 131

Socialmedia.biz

JUNE 22, 2018

According to a study from Twitter, more than two-thirds of fans report sharing opinions about the shows they watch on Twitter. In addition to tracking their performance, marketing teams can also spotlight content from fans and repurpose them into owned content. User Engagement. Leveraging User-Generated Content.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Convince & Convert

FEBRUARY 23, 2013

This is underscored in an interesting new social media benchmark study from JD Power and Associates. Ford ( interview with Ford’s social media team on Social Pros podcast ). Jay is the founder of [link] and host of the Social Pros podcast. A one-pronged approach to social is no longer an option.” Virgin America.

Social Media 141

Social Media Banking Airlines Apple 141

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. And would you host a hackathon for your brand?

Brands 192

Brands Organization Hosting How To 192

Sprout Social

FEBRUARY 1, 2024

Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions. Our team joined the conversation by thanking the advocate and offering the inquiring user a chance to try Sprout for free for 30 days. This is proactive social listening in action.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Social Media Marketing

FEBRUARY 25, 2018

Besides being an excellent way to generate leads and opportunities for your sales team. WordPress is the main market platform, with more than 53 million blogs published each month with a community of more than 409 million people reading over 19.8 The first step is to choose the right hosting for your needs and for your blog platform.

Blogger 90

Blogger How To Tips WordPress 90

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119