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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

B2B 230
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing.

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Content Creators Unite At NMX 2014: A Brief Review

Firebelly

Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Scott Stratten, the President of Un-Marketing, speaks at NMX 2014.

Review 176
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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

Campaign 264
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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes.

Sites 111
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Blogging Upstream

Waxing UnLyrical

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Does my audience want entertainment, or community, or both? Image: Bruce Guenter via Flickr, CC 2.0. But everything I just described? Not the formula.

Fashion 248