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$300 Spent to Reach 100,000 Facebook Followers in 30 Days

Jon Loomer

The goal was simple: Reach all, or most, of my Facebook followers with a single ad. I spent $300 to reach the first 100,000 Facebook followers in 30 days. While this doesn’t guarantee I won’t reach people more than once, Facebook will attempt to cap frequency at one impression in 90 days. My Expectations.

CPM 209
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 257
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. Wait… This isn’t new, right?

CPM 206
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Follow YouTube’s Community Guidelines because strikes on your channel will disqualify you. YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.

YouTube 94
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150
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Difficult Decisions in Difficult Times

Jon Loomer

As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. I’ve thrown around the idea of a special community for entrepreneurs and business owners during this time. That should result in a lower cost to reach people (CPM).

CPM 202