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Using Social Media to Win Hearts in Financial Services

Convince & Convert

.” Navy Federal has an almost built-in community – the military community – so Michael’s team’s main goal is to just engage with that community in the online sphere. Even the iPad app is distinct from apps of other financial institutions because it puts content first.

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The Big(ger) Marketing Shift

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If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. If I Blog, then you comment and I respond, that's not community. That's engagement.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 5 conversion rate optimization tips for bloggers. Location based marketing resources and tools. Will the iPad blend ?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. One is Hootsuite for iPad. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer.

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Clubhouse: What Is It and Why Should You Care About It?

agora pulse

Clubhouse is an app on your iOS phone or iPad that serves as a real-time audio chat platform with amazing organic conversations happening 24 hours a day. Some rooms are business- and marketing-based, but you’ll also find motivational rooms and special event rooms in which a big name person will come in and be interviewed.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Know Your Target Market.