Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 29, 2024

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Retailers go all-in on Instagram and TikTok.

Social Media 111

Social Media Strategy Exercises Retail 111

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 112

Brands Sentiment How To Analysis 112

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Most people who write on social media.

Social Media 257

Social Media Radian6 HootSuite Team 257

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Build your credibility.

Tips 130

Tips Authentication LinkedIn Groups 130

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

Social Networking 98

Social Networking Advertising comScore CPM 98

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics? SoundCloud.

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 130

Reputation Tools Brands How To 130

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 60

Data Social Media Brands Authentication 60

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Outline it at the beginning of your document to clarify your goals and objectives.

Analysis 92

Analysis Report Examples Tools 92

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network.

YouTube 98

YouTube Engagement Metrics Analytics 98

Social Media Strategies Summit

FEBRUARY 27, 2020

. #2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ).

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

BeingOptimist

MAY 31, 2023

Using this app, not only you can distribute your image to the community, but you can also edit your images with ease using its standard or free editing tools like contrast, white balance, and sharpening. Networking and connectivity: VSCO can be a great way to connect with people who share your interests.

Privacy 98

Privacy Platform Policies FAQ 98

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Here are 15 of our favorites.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. When and how often?

LinkedIn 77

LinkedIn Data Strategy Content 77

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. The last category—people data—seems more exotic, and it's the least discussed area of measurement. What do we do with data about people, then? What are people data?

Groups 89

Groups Groups Data Social Media 89

Net-Savvy Executive

SEPTEMBER 23, 2010

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. Which authors?

Analysis 70

Analysis Social Networking Social Media Social Graph 70

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 142

Content Metrics UGC Conversation 142

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 138

B2B Social Media Strategy LinkedIn 138

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Rely on up-to-date experiences with social networks and community platforms.

Reddit 103

Reddit Hubspot API Reputation 103

Sprout Social

JUNE 21, 2022

An exciting early project was our partnership with TikTok , integrating the viral platform as a new social network in our suite. For me, there was plenty to learn—our designs dipped into less familiar waters, from webhooks and asynchronous processing patterns to data model compatibility.

Engineering 99

Engineering Software Authentication Patterns 99

Mindjumpers

JANUARY 3, 2012

In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. Conversation Versus a Speech. With an ongoing monitoring comes real-time conversation and feedback. Content and Information Sharing.

Social Media 250

Social Media Brands Blogger Influencer 250

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97