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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Now you’ve got “social media 2.0,” which tends to be more community-oriented. You’ve got Community , which just raised $40 million. I think the same is true for SMS.

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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

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Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts

The Realtime Report

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. This makes it easy for listeners to discover shorter content, as new creators as well as existing brands like Billboard, WSJ, 60-Second Science, and NBA Fast Break lean into the trend with “minute briefings” and other mini-podcasts.

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So, What’s the Deal with “Clubhouse”?

Likeable

There’s no liking, commenting, or other traditional engagement capabilities, and the content is real-time only. Smartly, Clubhouse seems to have gotten ahead of the game by courting popular content creators from other platforms to help fill users’ feeds. No native recording or saving. Users can also start a room of their own.

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? 12 B2B Content Marketing Examples and Case Studies for 2014. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

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