Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. Most teams don’t even have the space for the actual change tasks, much less the change planning time.

Project 127

Project Collaboration Buy Team 127

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 120

Social Media Management Skills Social Media Upcoming 120

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

JULY 28, 2022

To keep up, social teams must produce videos efficiently—without working to the point of burnout. Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community.

Template 98

Template Templates Social Media Video 98

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements. We have questions.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

DECEMBER 7, 2021

Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. What Is an Employee Spotlight? 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

agora pulse

MARCH 25, 2020

As a former meteorologist and storm chaser ( yes, really ), I’ve been able to see gathering storms and upcoming disasters. Ask yourself, “Does this impact just our company or is it a national or global concern?” Provide useful information they can start implementing immediately to strengthen their company or business.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 113

Campaign Brands Communities Industry 113

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Indiana University’s Guide, Hoosier Hype Team , introduces you to the university’s 2020-2021 ambassadors. Place Instagram Guides.

Examples 103

Examples Instagram How To Curation 103

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. a leading technology company that provides enterprise open source solutions. She and her team are responsible for managing all the corporate social media handles.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

DECEMBER 2, 2016

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. Collaborate Seamlessly Across Your Team.

LinkedIn 40

LinkedIn Company Engagement Collaboration 40

Likeable

JANUARY 26, 2021

Simplicity is Clubhouse’s defining characteristic (for now): voice-only, atomized communities, few visible engagements, no direct messaging capabilities, ephemeral content, etc. . The absence of community guidelines and moderation tools in the app as it currently exists could rouse brand safety concerns. Our First Impression.

SMS 130

SMS Influencer Guidelines Upcoming 130

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Mindjumpers

FEBRUARY 21, 2014

In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company.

Engagement 226

Engagement Sample Samples Upcoming 226

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It also shows you have a growing community doing word-of-mouth marketing. Within Google Analytics, social teams can visualize web sessions attributed to specific social channels, providing a clear day-by-day breakdown.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. So, how can you rise to meet consumers’ expectations without burning out your team? This frees up your team to spend time on more nuanced and complex customer issues. — christine thomas (@christine91016) March 30, 2022.

Conversation 101

Conversation Strategy Social Media Marketing 101

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics.

Social Media 96

Social Media Authentication UGC Communities 96

Social Media Strategies Summit

JUNE 8, 2023

Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Buffer Social

SEPTEMBER 20, 2023

As far as the best frequency here, the Buffer team checks our mentions constantly throughout the day on Twitter, and in morning and afternoon drivebys of our other social media channels. Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

agora pulse

SEPTEMBER 30, 2020

If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. In fact, the company’s Twitter feed is hard to quit: It makes both a captivating and interesting read. Create a Memorable Context for Your Brand.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Social Media Strategies Summit

FEBRUARY 13, 2020

As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

SEPTEMBER 26, 2019

In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. Or bringing in six bloggers to Kraft to meet with the R&D team in the Kraft kitchens. It was easy and fun.

Groups 100

Groups Groups Influencer Case Study 100

Buffer Social

JUNE 2, 2023

The first was the recruitment of a team lead, which directly prompted my move. It was the perfect combination of having the right person lead the team and my personal desire to explore and learn more in this area. How does being part of the Growth Marketing team impact your day-to-day? What prompted this transition?

Travel 76

Travel Project Team Meeting 76

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Our incredible community never fails to amaze us! Feeling the love from our community! We are incredibly grateful for our supportive community! We teamed up with the fabulous [Influencer Name] for an exciting collaboration! Upgrade today! The wait is over!

Types 59

Types Instagram UGC Collaboration 59

agora pulse

JULY 28, 2020

Publishing engaging content is essential for connecting with your audience and growing a vibrant online community. Decide on the engagement metrics that matter most to your teams, such as comments or engaged users. Whether your company is large or small, increasing brand awareness can help you maintain consistent growth.

Report 121

Report Data Social Media Content 121

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

OCTOBER 24, 2022

A post shared by The Bellings Brothers Team (@sanfranciscohomes). Instead of making people sift through all your listings, do a weekly recap of all your upcoming open houses with locations and dates. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. Community involvement.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer. million reactions and 250K comments.

Brands 108

Brands Facebook Journal Issues 108