Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 26, 2008

In many ways, knowledge workers will come to be “self-employed” in the sense that they are working to improve themselves and to make an impact on the world at large and not just within the company they happen to be “working for” at the time. The emergence of Web 2.0 The emergence of Web 2.0

Web 2.0 100

Web 2.0 Insurance Knowledge Base Training 100

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

The Marketing Blog

AUGUST 5, 2007

I will definitely try to ask some of my questions Reply Leave a Reply Click here to cancel reply. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Sites 100

Sites Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

The Marketing Blog

AUGUST 9, 2007

Also you might want to add the vast variety of restaurants and eating places which is definitely missing in the newsletter which have been published. User generated content creates an ecosystem of contribution, policing and administration, and community around it. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Startup SMS Directory 100

The Marketing Blog

AUGUST 19, 2007

India bt Sri Lanka 20-0 recently and no points for guessing the game Reply Vishal Khetwani September 1, 2007 at 1:28 pm There definitely lies an opportunity of revival for Indian Sports but its just not the question of not having sponsors. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100

Web 2.0 Sports Startup Film 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

And it’s why Jill and Kevin will definitely forever be remembered in our hearts. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why our eyes opened up when we watched how exactly why our definition of beauty is distorted. on this post.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. I registered OptusPoo.com.au IhateMicrosoft becomes …?

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

Brands 236

Brands Handbook MySpace Construction 236

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. .&# Bringing social media to your organization isn’t something that happens from 9-5.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. . Keynote Address for public or privately held companies.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. Make Your Job Descriptions Work Two Ways.

LinkedIn 279

LinkedIn Badge Project Comments 279

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. They might not tweet as much, but they are definitely focusing their attention elsewhere. Love your book “The New Community Rules&# girl!

Social Media 229

Social Media Influencer MySpace Consultant 229

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 With the right education and change management support, an Intranet like this could help raise the quality and consistency of communications across the league, thereby selling more tickets and making more money for everyone. A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. I’m not really a twitter fan but it definitely looks promising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Let me explain – as I mentioned in one my earlier posts , I’m currently a consultant within the Strategic Communications team at Booz Allen.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Network Marketing

MAY 30, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Unported License.

Social Media 62

Social Media Reputation Widget Disqus 62

Social Media Strategery

OCTOBER 27, 2009

So here’s what I’m going to do – I’m going to let you in on the secret and tell you how you can BE a good consultant in this world and add value to the Gov 2.0 community (it’s not all that hard!): Be active within the social media and Gov 2.0 communities, both online AND offline.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 27, 2010

Development Social Media Gov 2.0 I’m hoping to use this series to help publicize some of the openings specifically of interest to the Gov 2.0 community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. Mark’s done a lot of fantastic work in the Gov 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. It should definitely be assumed that if someone uses his Facebook account for both, for example, that there will be a mixture of comments that may not necessarily be personal. Where are the boundaries? Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. There are a few standout students who have embraced social media but these are definite outliers.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 19, 2008

Start by understanding what social media/new media/Web 2.0 Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies).

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. It can’t be fed, it can’t clean up after itself, and it definitely won’t like you if you don’t burp it. Your Facebook Fan page will have 0 fans.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114