Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand.

Data 101

Data Sentiment API Analysis 101

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. They can address comments and answer questions in real-time, establishing a more personal connection with the audience. Collaborations with Influencers. Engagement nowadays is a two-way street.

Instagram 52

Instagram Strategy Notification Hosting 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

SEPTEMBER 25, 2024

Facebook influencer marketing is when brands collaborate with influencers who have a strong following and engagement on Facebook. With other social networks stealing the spotlight, you might be wondering if Facebook is still worth your time. Use sentiment analysis to uncover the emotions behind comments.

Influencer 70

Influencer Facebook Marketing Campaign 70

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. You share an amazing Hootsuite blog article to your work Slack (hint!).

HootSuite 127

HootSuite URL Analytics Forums 127

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Key features: Optimized send times: Using data from social insights, you can post content on your social media platforms at the best time as per audience engagement. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 6, 2023

Also gauge the performance of your social media activities, from audience growth and engagement to purchases. And don’t forget about social listening. Analyze conversations around your brand and industry to identify trends and understand sentiment. Answering these questions will help you decide which platform is best for you.

Features 105

Features Social Media Curation Geotagging 105

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Social is a go-to channel for raising brand awareness.

Strategy 135

Strategy Brands Hubspot Survey 135

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 26, 2021

Schneider recommends using TikTok to keep a pulse on emerging cultural trends to inspire creative social media ideas on other channels. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Don’t forget to prioritize social customer service. Don’t be afraid to take a stand.

Social Media 144

Social Media Metrics Data Team 144

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 99

Tools How To Sentiment Team 99

Sprout Social

MARCH 19, 2020

Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Just as you might ask a client, ask these questions about your agency. The answers should inform your messaging and the content you share on social. . Analyze the sentiment surrounding your agency.

Social Media 116

Social Media Strategy Case Study RFP 116

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. Every major social network has options to reshare content someone else has published.

How To 126

How To Social Media Management Metrics Team 126

Ignite Social Media

AUGUST 18, 2017

Bots can help customers answer questions and give more information based on queries, quick and simple. This is a style of analysis in which people work in a social, collaborative context to make sense of data. Some companies even give coupon codes through bots.

Social Media 87

Social Media Sentiment Analytics Feed 87

Sprout Social

MARCH 26, 2020

It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Avoid some of the stress by creating a response protocol.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Ignite Social Media

AUGUST 18, 2017

Bots can help customers answer questions and give more information based on queries, quick and simple. This is a style of analysis in which people work in a social, collaborative context to make sense of data. Some companies even give coupon codes through bots.

Social Media 74

Social Media Sentiment Analytics Feed 74

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Social Media 52

Social Media Tools Sentiment Price 52

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

OCTOBER 10, 2022

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Instead, try to interact more directly with your social media audience. In-View Time: The average time a lead spends viewing your ad. Final Thoughts.

Brands 77

Brands B2B SEO Influencer 77

Razor Social

MAY 15, 2019

Their main question was how to evaluate influencers. For example, they allow you to test several influencer partnerships which helps you to quickly figure out which collaborations work. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis.

Influencer 104

Influencer Social Media How To Campaign 104

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Diva Marketing Blog

NOVEMBER 16, 2011

is those published experiences in social networks that become not only searchable, but also impact the considerations and decisions of those who are either connected or those who find it in social search or simply by asking. It extends the thoughts shared in the last question. It’s part leadership and part support.

Klout 78

Klout Social Media Social Networking Influencer 78

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 124

Reputation Review Sentiment Aggregator 124

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. McDonald’s Saweetie Meal.

Campaign 140

Campaign Social Media Collaboration Apple 140

Webbiquity SMM

JULY 24, 2018

Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks.

Tools 179

Tools Social Media Netvibes Lithium 179

Sprout Social

APRIL 15, 2024

These include: Templates with pre-loaded information for press releases and social media announcements can give your team a head start in executing timely communication. Saved Replies are perfect for answering common customer questions quickly. Answers questions like: Who? When will we announce what we know about the situation?

Press Release 100

Press Release Banking Reputation Marketing 100

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. How can I navigate the millions of questions on Yahoo! Should I start a video blog ? How can I market effectively with Flickr ?

Communities 170

Communities Marketing MySpace Yahoo 170

Bare Feet Studios

AUGUST 5, 2010

Clive Thompson in Wired.com captures the sentiment perfectly: Consider: If I suddenly decide I want to dial you up, I have no way of knowing whether you’re busy, and you have no idea why I’m calling… Plus, voice calls are emotionally high-bandwidth, which is why it’s so weirdly exhausting to be interrupted by one.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Sprout Social

JUNE 8, 2023

Social listening enables brands to track brand mentions (direct and indirect) to proactively address issues before they arise and conduct sentiment analysis to give you a deeper understanding of customer perceptions, inform product development and improve how you deliver customer service. Understand your customers.

Social Media 123

Social Media Tools Brands Knowledge Base 123

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 135

Data Social Media Metrics Analytics 135

Sprout Social

JANUARY 11, 2023

To help determine the specifics you should include in your dashboard, ask yourself these five questions: What is the goal of this dashboard? Example: sentiment). Ultimately, you should have multiple social media dashboards for different stakeholders and purposes. Audience: Teams across marketing, including social media.

Template 132

Template Templates Social Media Brands 132

Sprout Social

NOVEMBER 3, 2021

You can do this by responding to comments, liking/commenting on photos, sharing relevant articles, answering questions, and sparking new conversations. This shows your audience you’re engaged with their interest in your brand, whether it’s responding to urgent customer service questions or just showing appreciation for positive shout-outs.

Social Media 143

Social Media Tips Authentication Collaboration 143

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand. SharedCount.

Social Media 98

Social Media Tools Sentiment Price 98

Sprout Social

APRIL 28, 2022

This includes employees, folks at the C-level and other internal collaborators (think: freelancers or contractors). Consider the well-documented benefits of streamlined communication below: Encourage meaningful collaboration among your team. Beyond that, Sprout also serves as the home base for all of your external social content.

Team 93

Team Tools Hubspot Collaboration 93

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Analyze industry and brand-relevant conversations on social media.

B2B 120

B2B Research Marketing Sentiment 120

Hootsuite

MAY 15, 2023

Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. Find out more about how using a central social inbox can help your team save time and work smarter, not harder. Search is especially helpful for content moderators.

HootSuite 103

HootSuite Survey Team Report 103