Sprout Social

JUNE 11, 2024

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 156

Eventful Social Media Conference Hashtag 156

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. From In-Person Event to Online Retreat. “It also allows for a live collaboration in a shared document, which we did not use for that retreat, but I plan to use in the future one.

Marketing 114

Marketing How To Survey Team 114

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 90

Fashion Influencer Ensembli Instagram 90

Sprout Social

NOVEMBER 29, 2022

That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. But as… Posted by Grove Collaborative on Friday, November 18, 2022. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season.

Examples 93

Examples CSR Airlines Collaboration 93

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Socialmedia.biz

FEBRUARY 18, 2021

The past few months have seen numerous in-person events switch to an online format. Before, webinars and online events were becoming an increasingly important part of the marketing and product mix. Some estimates place the revenue potential of a webinar at $20k per event. Online event exhaustion.

Instant Messaging 78

Instant Messaging Eventful Communities Class 78

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. 20 PR statistics you can’t ignore in 2022.

Statistics 102

Statistics Skills Analytics Press Release 102

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. the marketing team, legal department, outside clients, etc.)

Template 134

Template Templates Social Media Tips 134

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

Examples 104

Examples Brands Sentiment Reputation 104

Buffer Social

APRIL 13, 2023

Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Soft skills include communication, creativity, collaboration, and adaptability. Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Collaborate with your customers. Finding intent to purchase.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

B2B 98

B2B Platform Price Software 98

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

JANUARY 8, 2020

Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. With social as the premier channel for connection, marketers need to reevaluate how they’re encouraging engagement and if that engagement suits their audience. Empathy shouldn’t be treated as a buzzword.

Collaboration 80

Collaboration Data Team Meeting 80

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 94

Influencer Social Media Nielsen Collaboration 94

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 106

Brands Sentiment How To Analysis 106

Keyhole.co

SEPTEMBER 20, 2023

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? Engage with your audience Maintain regular communication with your audience through emails and social media marketing. Update customers on upcoming events, product launches, or exclusive sales.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 143

B2B Research Influencer Marketing 143

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Nike collaborates with YouTube influencers to expand rech.

YouTube 123

YouTube Brands Fashion UGC 123

Buffer Social

MAY 24, 2022

Instead, we’ve worked collaboratively to understand how we could have a real impact on their work. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. So, we looked for ways to support in those areas (more on that below).

NGO 74

NGO CSR Policies Real Estate 74

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. Here’s the beginning: Ari: IFA, ShowStoppers extend successful collaboration. AUSTIN, TX., AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 166

Conversation Badge Sample Samples 166

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Buzz Marketing for Technology

JUNE 27, 2008

collaboration. Collaborative Technology. 6 degrees of collaboration: 1. I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 A practical guide to improving productivity and collaboration in your organization. Barack Obama. better meetings. BlackBerry. boris mann.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business.

Engagement 130

Engagement Brands Review Influencer 130