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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113
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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Influencers have also played an important role in popularizing unboxing videos as they promote brands that they collaborate with. Pro tip: Include a note about sharing UGC with the company if the customer likes the product, and include your social handles! Add free samples or gifts to tease new products or promote a sale.

Video 98
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Internal communication and collaboration tools (think: project management tools , Slack). Give your company a competitive advantage.

Marketing 125
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EMBARGOED: Simple Interventions Can Help People Spot False Headlines

The Realtime Report

Guess’s collaborators were Michael Lerner of the University of Michigan, Benjamin Lyons of the University of Utah, Jacob M. The list was also printed as a full-page ad in many U.S. The researchers listed a few caveats with their work. Montgomery of Washington University in St. newspapers, and a version appeared in India as well.

Study 103
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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively).

Brands 129
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How Agencies Can Win Social Media with Shared Calendars

agora pulse

Agencies, want a simple way to collaborate with your clients on social media content? Now, you can add to that list of tools to review: shared calendars. And tools like Sharelov refer to shared calendars for internal team collaboration on content for Instagram. Then try Agorapulse’s new shared calendars. I have been there.