Ari Herzog

SEPTEMBER 30, 2010

I create social media strategies for consumer, lifestyle and healthcare clients. I offer a range of services: Social Media Consulting and Advisory Service. Social Media workshops and training. Webinars/Online education. Twitter- “Where Social Media Means Business&#. Specialties : Social Media Consulting.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How to use customer-generated content to increase sales. How can I help you?

Social Media 142

Social Media Strategy Tourism Social CRM 142

Bare Feet Studios

APRIL 29, 2009

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? What a wonderful conference! Especially business people.

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. Jury's still out. How can I help you?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

NOVEMBER 29, 2010

Adria is a organic technology consultant, business developer, technology trainer, and empowerment / tech conference addict. Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Follow her @panda444 on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JULY 29, 2010

I actually had a client call me out on stage once, in front of like 800 people at a conference, in an attempt to pay me a compliment. In fact, I’ll be giving away some freebies at a webinar in the near future. These new talents and voices of social networking would often speak for free affecting market integrity.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. link] jaybaer If there were thousands of blogs, Webinars, books, etc.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you. Good luck converting the masses !

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Sounds like a great case study. Sounds like a great case study. Comcast is definitely on the ball in terms of social listening and response. How can I help you?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. For a whole day of social media and storytelling, watch for a Social Story Conference near you. For a whole day of social media and storytelling, watch for a Social Story Conference near you.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content. How can I help you?

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. link] Michael Good post, thank your for this.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 14, 2015

Read the full case study of how Raven Tools creates consistent content. Webinars, conferences, and meet-ups are great for finding inspiration—and when the audience asks questions, those are gold you can mine for your content, too. Listen to your audience on social media. Check out your blog post comments.

Process 60

Process How To Team Publishing 60

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. shining through. How can I help you?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. How can I help you?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 27, 2012

Jay : Nothing starts off a major conference better in the morning than a presentation on research. Jay : Yeah, I did a webinar earlier today with our friends at ExactTarget. Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I've managed to talk to a large number of my follwership on the phone or met in person at conferences. It truly closes the loop on Social Media and makes for an ironclad relationship that will withstand the test of time.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 14, 2012

In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. Just because it’s on a social network doesn’t mean it’s not advertising. We’ll link up the Advanced Facebook Ads conference too. That’s terrific, it’s very viable.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

JULY 9, 2010

I'm headed to Dallas next week for the eWomenNetwork 10th annual conference with a couple thousand women!! Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I think CoverGirl showed it well w/ your example. How can I help you?

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Same goes for location based social networks. Social networks are for exposure.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. How can I help you?

Social Media 120

Social Media Strategy Mobile Consultant 120