Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Strategy 118

Strategy Brands Content UGC 118

ProBlogger

MARCH 26, 2013

Yesterday we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School. Build a CULTURE of Community – Not Just Engagement. Stage 1: You.

Case Study 52

Case Study Communities Study Forums 52

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. Within a few weeks I raised more than AUD 15,000 (more than enough to cover the project costs), and had 54 members in my Self Sufficiency in the Suburbs membership community. Here’s how she did it. And the rest is history.

Case Study 47

Case Study Project Study How To 47

ProBlogger

FEBRUARY 5, 2014

The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. I love getting recommendations from other people, so those types of posts are generally great “ conversation starters.”. Content Week Case Study: Carly Heitlinger of The College Prepster. No problem.

Case Study 49

Case Study Study Content Fashion 49

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189

B2B Case Study Telecommunications Study 189

Convince & Convert

AUGUST 12, 2014

In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. » Social Media Case Studies audience engagement community contagious content content marketing practical value content viral content' But why is that? A Short Story.

Case Study 132

Case Study Content Study How To 132

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. It creates a sense of community and shows that the company values its employees. Deel, an international company, uses LinkedIn carousels to highlight individual employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. We’ve tapped into something amazing in the DPS community and I believe that a lot of the success is to do with our approach. As Darren pointed out with his case study, people are already pinning your content.

Case Study 43

Case Study Study Strategy Blogger 43

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

Social Media 106

Social Media Strategy Case Study RFP 106

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Convince & Convert

MARCH 31, 2011

There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe. These types of Twitter mistakes are a bit more disconcerting, as you get into questions of appropriateness and poor listening. Twit Happens #2 – Tone Deaf. She was suspended and then terminated.

Types 163

Types Training CoTweet CoTweet 163

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

Campaign 164

Campaign Google Case Study Badge 164

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

ProBlogger

DECEMBER 27, 2023

This morning as I was looking at the type of posts that had done well in the last few weeks on my blogs I noticed an interesting trend – many of them were ‘ story ‘ type posts. Lessons from an Umbrella Salesman – not a personal story but an analogy type post from my early days of blogging.

Tools 47

Tools Case Study Blogger Types 47

ProBlogger

NOVEMBER 7, 2017

As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that have been successful for you too. Types of questions you could ask: Demographics: find out your readers’ gender, age, income, and interests. Practical, inspirational, case studies?

Survey 30

Survey Communities Insurance Aggregator 30

Buffer Social

JULY 5, 2023

LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Communities Best for: Identify questions, arguments, and related resources. How to use them Joining relevant communities and keeping a tab on the conversations has helped me find some unique angles. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

agora pulse

JUNE 9, 2020

Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide. This provides retailers with a multichannel approach to building their community and of course, making sales. Check out Natura’s case study below.).

Engagement 138

Engagement Retail Case Study How To 138

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Encourage conversations, ask questions, and participate in the community.

Social Media 125

Social Media Tips HootSuite Marketing 125

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brands 110

Brands How To Authentication Collaboration 110

Hootsuite

MAY 11, 2023

Compare different types of technology products iPhone vs. Android. Pick two different types and share your insights on which one you think is better for specific tasks or activities. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Mac vs. PC.

YouTube 106

YouTube Video Film Sports 106

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Benefit from in-person social media strategy workshops and case studies. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Managing Negative Feedback.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Social Media Strategies Summit

SEPTEMBER 26, 2019

We actually ended up acquiring a community that had about 25,000 members in it. That community was built originally as The SITS Girls, a place for women to access community, education, support, and sharing of best practices. Danielle : The community is a huge point of difference. Danielle : No, it’s open to anyone.

Groups 100

Groups Groups Influencer Case Study 100

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 101

B2B Case Study Telecommunications Banking 101

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile 225

Mobile comScore Insurance Sites 225

Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Managing Negative Feedback. Getting What You Want.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Talkwalker SM

SEPTEMBER 6, 2016

The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Here’s a sneak peak at how they did it and to read the full story, download our latest case study.

Engagement 60

Engagement Case Study UGC Analysis 60

Jon Loomer

MARCH 10, 2019

” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. Here are a few I find myself reviewing often: Facebook IQ : A central hub where Facebook regularly shares research, case studies, and best practice examples of advertiser ads and strategies.

Facebook 167

Facebook How To Advertising Notification 167

Convince & Convert

FEBRUARY 3, 2016

Case Study: The Wide Appeal of Fitbit. If the Fitbitters that I know personally all have different use cases for owning a Fitbit, how does Fitbit connect with all of these unique personas? Are they aware of the different types of people that use their product? highlight to tweet). Healthcare.

Content 60

Content How To Marketing Case Study 60

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Foster Community Through Your Marketing Efforts. There are many short and long-term ways to boost your digital community.

UGC 52

UGC Marketing Mobile Review 52

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. And guess what?

Eventful 154

Eventful Training Survey Communities 154

Sprout Social

FEBRUARY 1, 2024

In a recent webinar hosted in The Arboretum , Sprout’s virtual community for marketing professionals, we discussed how to leverage conversations for connection and conversion. The webinar highlighted a case study where a financial brand lagged behind competitors in overdraft protection.

Social Media 104

Social Media Sentiment Loyalty Microsoft 104

Small Business Mavericks

APRIL 12, 2011

Phrases like “3 ways …&# , “1 simple step …&# , and “6 types of …&# tell readers that there isn’t much left to do other than click link. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Make it easy.

Case Study 156

Case Study Press Release Small Business Adwords 156

Convince & Convert

APRIL 4, 2014

Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. However, @MarcJacobsIntl was successful in taking a common theme – technology problems – and spinning it into a visual story that its community could rally around throughout the afternoon and into the next day. Social Media Case Studies'

Storify 75

Storify Tweetdeck Case Study Embedding 75