Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Compare audiences.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Mindjumpers

NOVEMBER 7, 2012

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Social media creates a sphere for political interaction. Ever. .

Campaign 239

Campaign Social Media Brands Statistics 239

The Realtime Report

FEBRUARY 19, 2014

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” Enjoy a special Valentine’s Day card for all of our #B1GCats fans.

Campaign 171

Campaign Social Media Hashtag Social Networking 171

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 3.

Template 79

Template Templates Social Media RFP 79

Sherrilynne Starkie

DECEMBER 7, 2020

And, that means rapid upskilling for most in-house marketing communications teams. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. Graphic Design. Video Production.

Skills 195

Skills Drupal Diagrams Content 195

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

Trends 297

Trends Social Media UGC Marketing 297

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. a street team on high-traffic dates in Times Square.

Campaign 149

Campaign Case Study Mobile Study 149

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign. People want more.

Campaign 143

Campaign Social Media Marketing URL 143

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills.

How To 99

How To Sentiment Template Templates 99

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. These are primarily tools that help you and your team manage, respond to, and streamline incoming messages.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

OCTOBER 21, 2019

If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers. s support team to go through a special process.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Planning & Project Management Efficient execution and effective campaigns. Writing A foundational skill required to convey ideas, persuade and build influence.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Strategies Summit

OCTOBER 7, 2022

Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. If planning is a problem for your team, it’s time you start using a content calendar for social media. Beyond this, there’s room for: Social copy.

Template 223

Template Templates Content Small Business 223

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Now you’re looking at your performance report, wondering what the numbers actually mean.

Industry 125

Industry Engagement HootSuite Analytics 125

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. That’s 20% higher than any other social network. LinkedIn is uniquely well-suited to a thought leadership strategy among social networks because it’s the only platform that allows you to publish long-form content straight from your Page.

Examples 150

Examples LinkedIn Social Media Overview 150

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Social Media Strategies Summit

MARCH 6, 2024

Consider the Total Size of Your Target Audience Whether you’re just getting started on social media or already have tens of thousands of followers, it’s essential to understand the total size of your target audience. Speak to your accounts, sales, or customer support teams here. Of course, this doesn’t tell you the whole story.

Social Media 213

Social Media How To Survey Analytics 213

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Okay, so these guys may be a #client of ours, but that doesn’t mean I love their social campaigns any less.

Campaign 60

Campaign Social Media Delicious Video 60

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results. Your social media team salaries. Define clear goals to measure against your social networks.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Oktopost

OCTOBER 28, 2021

The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . What is Social Selling? Pricing: Available upon request. .

Tools 144

Tools B2B Price ROI 144