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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. Identify the Product/Market Fit. So, what is it?

Startup 105
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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

How many great ideas and concepts from early startups are out there just waiting to be heard? It turns out that even the most brilliant visionaries, startup founders – dreamers of the next big thing – struggle to communicate that vision to investors, client prospects or suppliers. – Adam.

Startup 117
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How Guerrilla Marketing can help Startups with PR and Marketing in 2020?

OnlineRockersHub Marketing Blog

Jay Levinson was a famous businessman and the author of an incredibly influential book called “ Guerrilla Marketing ”. However, this savvy entrepreneur was also responsible for multiple marketing-based books that sold more than twenty million copies around the world. But what is guerrilla marketing?

Startup 69
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? years alone. and is a proud member of 1% For the Planet. The results.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168