Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. But so is transparency.

Report 66

Report Atlassian Brands Sentiment 66

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. During the holidays, content that stands out from the clutter doesn’t have to feature celebrities or be flighted with TV-level budgets.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Adidas ’ recent campaign is a brand safety success story.

Reputation 130

Reputation Tools Brands How To 130

Keyhole.co

NOVEMBER 7, 2023

Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. With this, you can paint a clear picture of how well your campaign resonates with your audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Ignite Social Media

MAY 18, 2017

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes.

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 100

Conversation Strategy Social Media Marketing 100

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fan pages are a unique marketing canvas to connect with avid consumers. When you understand your audience, you can tailor the message and campaign to generate more fan attention. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. Recreational Equipment, Inc.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. Set up an affiliate marketing program with your chosen influencers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Review 127

Review Brands How To Analysis 127

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. But that’s just the beginning.

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment.

Social Media 136

Social Media Strategy Brands Airlines 136

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Bestseller is the best retail chatbot example for customer service in bulk. Marketing chatbot examples. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JULY 14, 2016

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Below, we’ve outlined two common ways marketers are using message tagging and how the Tag Report can help support each effort. Measuring Campaigns. Understanding Brand Sentiment.

Report 40

Report Sentiment Metrics Patterns 40

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action.

Facebook 93

Facebook Review Overview Press Release 93

Twist Image

JANUARY 16, 2013

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. A sentiment. " Marketing towards the permanent brand. advertising campaign. retail experience. An impression.

Brands 108

Brands iPad Apple Loyalty 108

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Waxing UnLyrical

JULY 11, 2012

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). You can read more from Danny at his award-winning marketing blog , or follow him on Twitter at @DannyBrown. Yes please! Is it this simple?

Social Media 204

Social Media Issues Sentiment Banking 204

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. Source: J.Crew.

Campaign 134

Campaign Retail Loyalty Marketing 134

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

Content 60

Content How To Tumblr UGC 60