Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. The campaign received 57 million impressions, a 99.9%

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

JANUARY 9, 2024

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 122

Strategy Brands UGC Marketing 122

Keyhole.co

NOVEMBER 7, 2023

Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. With this, you can paint a clear picture of how well your campaign resonates with your audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Brands 149

Brands Content Sentiment Retail 149

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. And consider launching cross-promotional campaigns. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

JULY 31, 2023

Track your campaign performance on Keyhole Brand #2: Spotify Spotify, a globally recognized music streaming platform, grew from 422 million users in Q1 2022 to 515 million users in Q1 2023 , marking a notable year-on-year growth of about 22%. which is projected to have 168 million subscribers by 2025.

Examples 52

Examples Social Media Brands Issues 52

Ignite Social Media

JANUARY 25, 2018

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JUNE 19, 2023

This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 127

Review Brands How To Analysis 127

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Campaign hashtags. Brand hashtags.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

Conversation 78

Conversation FAQ Sentiment Banking 78

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Identify a campaign or theme. Is there a topical trend that you’re seeing or can you create a marketing campaign around some ideas? Use social listening. Here are just a few.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental. Both co-marketing and co-branding campaigns bring engagement from the jump.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Go forth and explore.

Travel 121

Travel Sports Exercises Sentiment 121

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Mountain Dew’s promotional engagement campaign. This positive sentiment spills over into customers’ attitudes about ATTITUDE.

Examples 96

Examples FAQ Insurance Retail 96

Talkwalker SM

JULY 23, 2015

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Where are people especially interested in a particular retailer? Campaign Management: Bringing a Local Perspective.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These clues can narrow your results, help discern sentiment, and track changes over time. B2C and B2B CX both require beguiling customers into closing sales.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JULY 14, 2016

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Measuring Campaigns. Your team can use the Tag Report to measure inbound and outbound messages that are associated with a specific social campaign or promotion.

Report 40

Report Sentiment Metrics Patterns 40

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Sprout Social

FEBRUARY 25, 2019

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening would be noticing the overall trend around the word “sturdy,” making sure future products also incorporate the material and then using the word in a marketing campaign. Ingenius: Storage.

Facebook 93

Facebook Review Overview Press Release 93

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Retailers can find customers that are posting in-store and immediately address issues. Implement campaigns based on location, and use tailored messaging to reach specific users.

Data 60

Data Conversation Case Study How To 60

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Twist Image

JANUARY 16, 2013

A sentiment. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. advertising campaign. retail experience. advertising campaign. retail experience. An impression.

Brands 108

Brands iPad Apple Loyalty 108

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Waxing UnLyrical

JULY 11, 2012

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Additionally, we’re not limiting ourselves to one pain point. Four opportunities to get involved from one search? Yes please! Is it this simple?

Social Media 204

Social Media Issues Sentiment Banking 204

Pixlee

SEPTEMBER 29, 2020

Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. Ultimately, consumers are more inclined to purchase from companies that resonate with them. .

Engagement 90

Engagement How To Metrics Loyalty 90

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100