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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. 3% want a demo or sales call. Because if you own the data, no one will stop you from using it in your marketing campaigns. Image source. 3% prefer to download a manual or ebook.

Trends 297
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 209
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Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

Find this update in Hootsuite’s desktop version and mobile app. Track the success of your posts with upgraded link settings on mobile. You’ll be able to apply link settings when composing on the go from Hootsuite’s mobile app, so you can track the success of posts using link shorteners and tracking parameters.

HootSuite 112
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107
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How to Create a Black Friday eCommerce Strategy

Hootsuite

Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

Strategy 104
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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). US adults will spend 24 minutes per day on mobile messaging apps in 2022.

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

Get them involved in spreading the word by creating shareable social content for each new campaign. Our employee engagement program has become a key pillar of our go-to-market for campaign launches,” says Brayden Cohen, Hootsuite’s Social Marketing and Employee Advocacy Team Lead. Book your demo now. Share company swag.