article thumbnail

Social media advertising: how to run a compelling campaign

Sprout Social

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

article thumbnail

Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. But if you find that you’re getting low-quality leads, and especially if they fall outside of your target age and gender demo, you may consider switching back. Different Demo. There are strengths and weaknesses to consider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 136
article thumbnail

How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. Yes, if you want to hire or collaborate with creators, they may need to fall within your target demo. Ask your followers.

Campaign 103
article thumbnail

7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. Learn more about how employee advocacy can impact your employer branding— Book a demo with Oktopost today , and see it in action!

Examples 108
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Ensure you promote your referral scheme through email campaigns or personalized outreach so that your customers keep this offer front of mind.

B2B 62
article thumbnail

Influencer Marketing Blueprint: How Social Cat Paves Way for Small Business and Agencies

Pam Moore

With predefined campaign costs ranging from $25 to $150, this service enables brand owners to work with influencers on a paid basis. With the freedom to use the content in various marketing channels and campaigns, this feature enables brands to hold the rights to the content produced by the influencers they work with.