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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Moreover, brands today can use their websites to build a community around their product or service.

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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

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Important Facebook News: Privacy Updates

Almost Savvy

As you probably know, Facebook has been facing a barrage of complaints regarding their “public is the new norm&# approach to privacy which resulted in much of your/our content being made public by default. The feedback we heard from users was that in our efforts to innovate, some of our privacy settings h ad become confusing.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. URL shortener.

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign. For example, examining historical engagement data may reveal video content performs best on LinkedIn.

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Monday Roundup: Secrets

Waxing UnLyrical

Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool.

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