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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. To answer that, let’s dive into Adam’s case studies. We need to get them to change.”

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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing

Ignite Social Media

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.