Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Your point about small biz/high returns is very valid and yet…some small businesses can establish a stronger web presence (damn SEO) faster and more efficiently via SM. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. web sites, images, videos, etc.) You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Microblogging. Mobile Messaging 2.0. Personal Branding. Web Advertising. Web Services. More openness to change here. This seems consistent with his close quoted above. Michael Rosenblum. Michael Skoler.

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SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Not only that, They are making to outsmart other provider of the same nature of services.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie. And, by monitoring this chatter, you will be able to get raw feedback from current and potential customers.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Why do people think it’s appropriate for the same kinds of behavior, which are shunned in real life, to occur online? Why should you do now, apologize later ?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? From a firm’s point of view its about telling people that they create a lot more then there products… @Tamar, what do you say? Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right. It all depends on your goals. Each case will obviously be different.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 31, 2008

Keen branding choice with the logo. Reply Tamar Weinberg March 31, 2008 at 6:34 pm You are naughty, Jason! Reply Jane Quigley April 1, 2008 at 9:40 am My answer – [link] Reply admap April 2, 2008 at 8:30 am The redesign looks great! The ‘rss guy’ on the can is AWESOME.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

APRIL 2, 2008

I like the branding you are doing by embedding the logo throughout as well. Gechlik | AskTheAdmin.com April 8, 2008 at 2:36 pm Hi Tamar, The site looks great – I can’t say I saw it before but it has a nice clean unique feel to it. I saw some of your work on LifeHacker and decided to come by! Glad I did.

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). Lesson # 2 Know What Web 2.0

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Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. I had a recent experience with AT&T that was resolved favorably because someone from AT&T in my area was on twitter. Amazing how you can sway opinions… Reply Barry Welford July 21, 2009 at 12:40 pm Great post, Tamar, that covers all the points.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC. « Tur?t t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree. love the roger smith. would hang there every night if I could.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Hootsuite

JULY 29, 2019

An official policy can help you: Maintain your brand identity consistently across channels. At the very least, this section should establish who is authorized to speak for your brand on social media—and who isn’t. Encourage employees to participate appropriately in the conversation around your brand. and “microblogs.”).

Policies 111

Policies Social Media Company Guidelines 111

Techipedia: Tamar Weinberg

MARCH 17, 2010

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 If nobody talks, nobody remembers, and nobody sticks around. I live twittered hour 23 and 24 of my last story submission to Digg.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Others want massive brand exposure. Reply KatFrench August 27, 2008 at 11:38 am It’s the same basic conflict that always exists in marketing: shotgun or sniper rifle? And as Kevin points out, it really depends on your goals. Some clients are happy with a handful of really solid leads. Good research, as always!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. Branding is Important Sometimes, little things make a huge difference. Many people who want to be power Twitter users don’t even have a branded Twitter account. Joined Date Does this really matter?

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Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. I don’t think it should be about erasing the problem from public knowledge. Were you unsatisfied with it?

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 12, 2010

It was an experiment in personal branding and a way to have fun to connect with people I otherwise may never know. Tagged as: community , connections , facebook , facebook pages , genuine , linkedin , Personal , personal branding , privacy , relationships , social media { 4 trackbacks } Twitter and Facebook: What Does Google Think?

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. If you use the online space to offer customer service, you are essentially marketing yourself. Drive Leads through LinkedIn.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Reply John Exley August 26, 2009 at 2:16 am Tamar, I came across your article on Forbes.com tonight titled “Brand Building, Tweet by Tweet&# and really loved what you had to say about community building so I decided to check out your blog. But then again, if you were, she wouldn’t have fodder for such a great post!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MAY 5, 2010

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Jill Reply Tamar Weinberg May 6, 2010 at 10:58 pm Hi Jill, I’m not entirely sure what you mean — can you create brand profile pages? Buy something, get something.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. Let’s explore their characteristics and see how you can apply them to build your business or personal brand. They are human.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. What is your twitter handle? I’ve done the same thing.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 28, 2010

They were timely and on trend, but didn’t benefit studios except for minor brand recognition, which doesn’t mean much since the target market was already flooded with fan boys and girls.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 1, 2010

Additionally, because we feature an exclusive ad inventory from some of the biggest brands in the world including Blackberry, L’Oreal, Dominos Pizza, National Geographical, and Microsoft our ads are actively of interest to site visitors.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Tweet Spinner would make a good addition to an agency or big brand needing to have a little more control over Twitter. I personally get excited about the follower capabilities the most, but I really like how profiles can be rotated and messages can be varied and personalized.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. That’s commercial social media marketing.

Social Media 163

Social Media Marketing Consultant Communities 163