Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. What do you trust more? In which region?

Influencer 60

Influencer Process Overview Marketing 60

The Realtime Report

DECEMBER 21, 2019

8 Career Prospects In Luxury Brand Management . If yes, you can relate to luxury brand management. As a result, the popularity of luxury brands has taken off in a big way. A career in luxury brand management can be full of exciting perks and financially rewarding. What Is Luxury Brand Management?

Brands 91

Brands Apparel Retail Fashion 91

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Jon Loomer

OCTOBER 9, 2023

In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. You can influence this by altering the Target Frequency or Frequency Cap. This approach is instead about building brand awareness in a predictable way. What Are Buying Types?

Buy 188

Buy Types CPM Overview 188

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. TikTok’s process works much the same way, where brand users and influencers have to switch over to a TikTok Pro account. Video views.

Analytics 133

Analytics Marketing Overview Privacy 133

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. What’s the hardest thing about your job?

Education 205

Education Case Study Overview Upcoming 205

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts. Download the template 2.

Template 52

Template Templates Social Media RFP 52

Hootsuite

MAY 19, 2022

Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Because anyone can see them, likes provide social proof to influence your audience. Start with strong social marketing fundamentals.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. What is TikTok promotion?

Overview 119

Overview Campaign Cost Organization 119

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas?

Strategy 213

Strategy Klout Marketing Overview 213

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Here are some features that make Keyhole your go-to partner for branding.

Industry 52

Industry News Google Brands 52

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. What to Ask Before Working with a Brand. How to Negotiate with a Brand. What Should be Included in Your Influencer Agreement Contract. How to Avoid Influencer Scams.

Brands 57

Brands Influencer Collaboration Instagram 57

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

Instagram 60

Instagram Tools Brands Content 60

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Assess Your Brand Reach Today. And whose popularity translates into better results? Set Your Benchmarks. Video views.

Influencer 77

Influencer Instagram Hashtag How To 77

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Add Context to Your Data.

Template 112

Template Templates Report Social Media 112

Hootsuite

JUNE 24, 2020

If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Your TikTok followers analytics first appear in a graph format from the Overview tab. Get a snapshot of your TikTok profile analytics from the Overview tab. TikTok Analytics Overview. TikTok followers analytics.

Analytics 145

Analytics Overview How To Metrics 145

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. TikTok marketing tools. Published on.

Tools 123

Tools Strategy Video Library 123

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. A social media strategy helps tie together your whole digital marketing strategy and helps to grow your online presence. Essentially, a social media marketing plan contains an overview of your digital marketing goals, and how you plan to reach them.

Social Media 91

Social Media Strategy How To Comparison 91

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. Keep organized.

Trends 111

Trends Social Media Brands Authentication 111

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? In this post, we’ll detail the best Instagram analytics apps in 2020.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Bill Hartzer

NOVEMBER 17, 2023

These need states displayed significant variations across different markets, reflecting the cultural nuances of each region. Notably, the United Kingdom and the United States predominantly perceive social media as a space for entertainment, while emerging markets like India view it as a source of progression.

Social Media 95

Social Media Survey Study Collaboration 95

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62