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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165
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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Facebook will have no choice. Call me cynical.

Feed 166
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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288
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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. New reporting tools for Facebook Messenger. Plus end of the road for Klout.

Klout 170
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What vertical networks mean for the future of social media

Sprout Social

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Strava is an exercise tracker that doubles as a niche social media network for running and cycling enthusiasts. We’ve seen social trending this way for the past few years. it’s a new year.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Social

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76
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How to Create Exciting Content Post Holiday

Ignite Social Media

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. If your feed is full of static images, incorporate more videos into your content mix. Never conducted a Facebook poll or created an Instagram Story?

Content 110