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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Facebook will have no choice. Facebook owes you nothing.

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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165
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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. New reporting tools for Facebook Messenger. Plus end of the road for Klout.

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Now, I admit that I could probably use some exercise, but I’m not going to club baby seals. I wish them ill.

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What vertical networks mean for the future of social media

Sprout Social

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Strava is an exercise tracker that doubles as a niche social media network for running and cycling enthusiasts. We’ve seen social trending this way for the past few years. it’s a new year.

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

Buffer Social

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. Think about who you’re targeting.

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How to Create Exciting Content Post Holiday

Ignite Social Media

Whether it be crafting an exercise plan or spending more time with family, tap into your fan’s desire for new beginnings with content that speaks to their resolutions. If your feed is full of static images, incorporate more videos into your content mix. Never conducted a Facebook poll or created an Instagram Story?

Content 110