Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 84

Communities Community building Industry Crowdsourcing 84

Pixlee

APRIL 27, 2020

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Crowdsource topics, themes, and content. Keep it Collaborative.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Later

APRIL 24, 2019

But there are actually *tons* of different ways that businesses can make use of their close friends list — everything from collaborating with influencers to gathering customer feedback! 1: Create an Instagram Close Friends List for Influencers & Collaborators. . #1: Just getting started in the world of influencer marketing?

List 56

List Instagram Brands Crowdsourcing 56

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Twist Image

FEBRUARY 21, 2012

Marketers don't control their brand. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. The brands now control the brand message? The brands control the brand. The consumers can (somewhat) influence the brand message.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Direct Marketing Observations

DECEMBER 16, 2016

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Crowdsourcing. Influencers? When did influenceing the influencers become a thing? What are we using social media for? Where does social fit in a brands mobile strategy? Insensitivity.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. Start by opening a Brand Account on Google. Identify competitors.

YouTube 145

YouTube HootSuite Marketing Video 145

Twist Image

AUGUST 10, 2012

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. This is a corner of the social media world that will be accelerating quickly, I believe. Addvocate makes it happen. It’s secure, mobile-friendly, super easy to use, and affordable.

Startup 168

Startup Crowdsourcing Badge B2B 168

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

OCTOBER 2, 2013

With publishing models crumbling, most media companies are happy to partner with you on any number of rent-to-own strategies (just don’t do what the Church of Scientology did with The Atlantic … make it helpful content, not propaganda). Simply put, brands are not investing enough in editorial and proofreading as part of their processes.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Using ReadyPulse , they identified their top 1% influencers. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. YouTube is the second most popular website in the world. Let’s dive in.

YouTube 116

YouTube Brands Communities Video 116

Sprout Social

MAY 26, 2020

Create and brand your YouTube channel. If you haven’t already, make sure you start by creating a Brand Account on Google. When you create a Brand Account, you can authorize members of your team t0 manage your YouTube channel; something you won’t be able to do on a personal account. Is it brand awareness?

YouTube 131

YouTube Social Media Marketing SEO 131

Later

MARCH 31, 2020

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Instagram Influencers: How to Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ????????? Questions about Influence to Empire?

Influencer 86

Influencer Instagram Tips Microblogging 86

Later

MARCH 31, 2020

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Become an Instagram Influencer & Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ????????? Questions about Influence to Empire?

Influencer 66

Influencer Instagram Tips Microblogging 66

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Your photo was bigger and I am all for brand equity. We’ve added Disqus as the commenting system. We’re working on tweaking the subscription center at the top a bit, too. link] jaybaer Best.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. This is not media business as usual. Broadcast time is instant, Social media time is slower.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Buffer Social

MAY 13, 2019

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We’d love to tell you how these brands are doing it. Where Spotify fits in today’s social media landscape. There’s another community that is right on the heels of these social media giants.

Platform 75

Platform Brands Social Networking Instagram 75

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Doing so is a smart move for growing brands, though.

Communities 131

Communities YouTube Engagement How To 131

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Mindjumpers

APRIL 25, 2012

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online.

Mobile 259

Mobile Social Media Marketing Applications 259

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. During the Fallonventions segments , three young inventors present their creations to Jimmy.

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

Hootsuite

JULY 3, 2019

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table. But what exactly should you put on your Instagram Story?

Instagram 111

Instagram Engagement HootSuite Hashtag 111

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? And guess what?

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. That’s why tutorials or how tos crush it on social media.

Instagram 111

Instagram Engagement Hashtag Delicious 111

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

agora pulse

SEPTEMBER 21, 2017

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. Whether you write an influencer roundup or simply tag them in your post, this will help you to boost fans. Here’s how StoryCorps crowdsources ideas through asking questions. Easy, right? Share an expert tip.

CSR 144

CSR Facebook Hashtag Crowdsourcing 144

Kikolani

JANUARY 13, 2014

Summary: Even if you aren’t a podcaster, these are some great tips to connect with experts, industry influencers, etc. These experts will be in search of media exposure. Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE). Try ScheduleOnce. Grow and nurture your community.

Review 144

Review Influencer Crowdsourcing Vimeo 144

Buffer Social

JUNE 24, 2019

We want to help you be one of those brands with a rockin’ chatbot strategy. We’ll be focusing specifically on chatbots on social media channels in this post. Your social media support team, your community team, or your social media manager. — to humor — “Here comes the robot apocalypse!”

Strategy 73

Strategy Marketing Survey Newsletter 73

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. But more than that… …It ignites a flurry of conversation around your brand. Use them to generate 5, 10, 15 new ways to share content across social media. Crowdsource for answers, tips, and suggestions from your audience.

Engagement 97

Engagement Twitter Hashtag Travel 97

Laurel Papworth

SEPTEMBER 18, 2014

Consider Company Campaign Hashtags that are created for Branding. Some companies try to get people to use a #hashtag as a brand awareness exercises. TIP only makeup your own branded hashtags if you are going to slap it on every piece of marketing material going out the door. I'm an expert. well you get the idea.

Hashtag 111

Hashtag Tips Meme Folksonomy 111