Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Social Media Advertising Strategy Instagram 224

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Advertising Reddit 91

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 206

Social Media B2B Marketing Influencer 206

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 164

B2B Influencer Brands Marketing 164

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 209

Social Media Management Social Media Skills Metrics 209

The Social Media Hat

MAY 17, 2023

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

Influencer 173

Influencer B2B Company Marketing 173

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family?

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Facebook Brands Social Media Campaign 130

The Social Media Hat

MAY 27, 2023

Employee Advocacy: Some Of Your Best Influencer Options The post Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees appeared first on The Social Media Hat.

Influencer 97

Influencer Brands Marketing Social Media 97

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

Influencer 218

Influencer B2B Marketing Social Media 218

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Influencer Review Marketing 147

Ignite Social Media

DECEMBER 14, 2022

The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Here are some tactics to consider to get the most out of social media marketing during this special time of year. Posting relevant content this holiday season is essential for any brand.

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Social Media Strategy Marketing Hashtag 167

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Influencer 189

Influencer Education Social Media UGC 189

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? The key to being a good social media marketer is what?

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Social Media Influencer B2B Conversation 276

Buffer Social

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. What is social media collaboration? They can also happen between influencers, brands, non-profit organizations, or a mix of these entities. The result?

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Social Media Collaboration Brands Influencer 110

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. The Current State of Social Media Marketing.

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Social Media Marketing Influencer Platform 197

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Marketing Social Media 148

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 Social Media Copyright and Fair Use Rules . billion in 2022. Know why… .

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Social Media Brands Marketing Fair Use 167

Ignite Social Media

JUNE 24, 2021

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. It humanizes your brand to have a little fun, joke, use emojis, etc.

Social Media 173

Social Media Brands Marketing Influencer 173

Sprout Social

JANUARY 11, 2023

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. What is a social media dashboard?

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Social Media Template Templates Brands 117

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

Social Media 210

Social Media Brands Comments Loyalty 210

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

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Social Media Influencer Marketing Instagram 145

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Image source.

Campaign 305

Campaign Brands Social Media Content 305

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

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Social Media Instagram Influencer Facebook 205

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

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Social Media Social Networking Facebook Reputation 209

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Social Media Content UGC Curation 264

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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Social Media B2B Brands Hubspot 150

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Social Media 172

Social Media Influencer Instagram Survey 172

The Social Media Hat

MAY 16, 2023

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 158

B2B Influencer Marketing Social Media 158

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Start free 30-day trial What are AI tools for social media? There’s something for every brand.

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Social Media Tools HootSuite Video 123

Ignite Social Media

MAY 26, 2022

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Adopting a future-proof social media strategy will help you stay ahead of the curve.

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Social Media Strategy Marketing Influencer 163

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

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Social Media Eventful Marketing Influencer 167

Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. Here are the top 6 social media trends to expect in 2023.

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Social Media Trends Instagram Influencer 135

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Social Media HootSuite Instagram How To 130

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social selling is one of those key deciding factors in the competition between brands. How should it look? Why be charismatic?

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Social Media Marketing Social Media Management Influencer 118

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Partner with brands.

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Social Media Brands HootSuite Tips 122

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

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Social Media Brands HootSuite Advertising 100

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

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Social Media HootSuite Tips Policies 98