Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

Klout 254

Klout Influencer Comparison Hosting 254

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Klout Curation Social Media Analytics 129

Akamai Marketing

JULY 6, 2011

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are.

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Klout Twitter Creative Commons Facebook 221

Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

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Influencer Klout Marketing Instagram 100

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

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Strategy Klout Marketing Overview 213

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. Joao Leitao of Nomad Revelations.

Travel 66

Travel Influencer Brands Airlines 66

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

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Social Media Automotive Klout Flipboard 160

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

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Influencer Brands Marketing Authentication 60

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) times more likely to search for that brand than are consumers unexposed within social media.

Metrics 159

Metrics Postrank Social Media Klout 159

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

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Crimson Hexagon Social Media Radian6 Klout 189

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. A tweet and a link shared by Danny Sullivan (especially a tweet that has content about search engines) should be more valuable than a tweet from a brand new twitter account. Thank you Paul!

Google 125

Google Content Construction Social Graph 125

Pixlee

OCTOBER 18, 2017

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

Influencer 43

Influencer Brands How To Fashion 43

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Klout and Kred scores). Brand and mention tracking (e.g., Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week).

Social Media 194

Social Media Metrics ROI Klout 194

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. This should lead to more retweets of your content. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Benefits for Bloggers. People on Nestivity.

Engagement 167

Engagement Twitter Klout How To 167

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. What’s your strategy for the content you produce and share on social media? People invariably try to game the system, to increase their Klout score by doing this or doing that.

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Influencer Klout Retail Curation 127

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

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Lurker Klout Policies Consultant 203

Buffer Social

MARCH 6, 2017

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram, or Facebook. IBM Watson Personality Insights. Image from Socialbakers ).

Analytics 111

Analytics Social Media Tools Klout 111

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Kikolani

MARCH 22, 2013

Blogging / Content. 9 Amazing Content Curation Resources – Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Business / Career.

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Mashup Resources Klout FeedBlitz 128

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails? twebevent.

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Tools Social Media Lithium Sysomos 206

Buzzlogix

MAY 15, 2017

You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Kikolani

JUNE 1, 2012

Blogging / Content. 48 Elements of Persuasive Written Content – There are many available for your your content toolbox, but here are 48 essential elements from A to Z (well, almost) to get you started. The Ethics of Link Building Through Content – Just how far would you go to get a link?

Mashup 115

Mashup Resources Klout RSS 115

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. You need to identify and activate the passion for your brand.

Influencer 155

Influencer Klout How To Blogger 155

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Convince & Convert

JANUARY 28, 2014

Keep in mind that “the best” is subjective and different for every brand. The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

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Blogger Case Study Klout Influencer 151

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. Demographics Pro App for Twitter (free tool) : Quickly determine whether the influencer’s audience is right for your brand. Use it to identify useful content and potential content partnerships.

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Influencer Tools Marketing Klout 76

Kikolani

OCTOBER 28, 2011

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog – How do you create incredible content that attracts hundreds of comments and shares? Link Building Strategies for Smaller Brands in a Competitive Space – How you can size up your links when you’re in a highly-competitive space.

Mashup 122

Mashup Resources Klout RSS 122

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Kikolani

APRIL 27, 2012

Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing. Stanford Smith of Pushing Social finds 5 content marketing sources at your fingertips. Here are six reasons why! Who won and who lost?

Mashup 113

Mashup Resources Klout Remix 113

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Share and Enjoy: No Comments Start the ball rolling by posting a comment on this article!

Mobile 124

Mobile Klout Policies Tourism 124

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

Kikolani

FEBRUARY 24, 2011

Online Business / Personal Branding. How to write a free report that lands you thousands of new subscribers – great tips on creating content to build your mailing list. Brilliant bloggers talk about Klout – a roundup of great articles about social influence and Klout. Try this tip!

Mashup 142

Mashup Resources Klout eBook 142