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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Engagement is also important to monitor because you expect that some of your audience will engage with your content.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker.

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