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The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content?

Content 111
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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires.

Content 146
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

I’ll add to the list with any branded products or services. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. A Wiki of Social Media Monitoring Solutions. Monitor for Content to Share. Key stakeholders/shareholders/investors. Choose a Monitoring Platform.

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Sharing Is Caring (And Selling)

Twist Image

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

Wiki 102
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The Convergence of Search and Social – Part 1

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. It goes beyond Twitter, Facebook, YouTube, Pinterest, etc. SOCIAL MEDIA. Or in the case of haul videos showing what they just bought.

SEO 170
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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.