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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.

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How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

40% of Leading Brands Use Instagram

The Realtime Report

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion.

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? Facebook – 2.23 So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.).

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33 Facebook Stats That Matter to Marketers in 2020

Hootsuite

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. General Facebook stats.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Is it a competitive overview or comparison? . A Facebook page without a strategy. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Is it a competitive overview or comparison? . A Facebook page without a strategy. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

How to Use Facebook Canvas for Posts or Ads (or Both!)

agora pulse

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Why Use Facebook Canvas?

Today Is Facebook IPO Day – Does The Company Have The X-Factor?

Mindjumpers

All things considered, this Friday night entertainment is not that far from the ordinary talent show in comparison. In the past month there has been a massive discussion about the expected valuation of Facebook through the IPO. New Facebook Guidelines For Brand’s Timeline.

How to Use Instagram Stories for Higher Brand Awareness

Sprout Social

While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. Stories exist on the home tab and at the top of your feed, which is only visible on mobile devices.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Facebook Statistics. Of the top brands using Instagram, 60% use the same filter for all content. Gender comparisons show online females are 38% more likely to use Instagram over men (26%). Facebook Statistics. 68% of US adults between the ages 18-29 are on Facebook.

7 Important Instagram Features Your Brand Should Know

Sprout Social

Instagram for Windows 10 Mobile. For mobile users, circles now appear above your regular Instagram feed. It’s important to cross-promote your Instagram on Facebook and Twitter. This creates more brand awareness and visibility for your content.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. Like a Page as your brand. Facebook Pixel.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. Like a Page as your brand. Facebook Pixel.

Today Is Facebook IPO Day – Does The Company Have The X-Factor?

Mindjumpers

All things considered, this Friday night entertainment is not that far from the ordinary talent show in comparison. In the past month there has been a massive discussion about the expected valuation of Facebook through the IPO. Facebook and Zuckerberg have been on the road talking about the future and current state of the company for the past month too. First Facebook layout. New Facebook Guidelines For Brand’s Timeline.

How could your organization use Instagram?

SocialFish

It’s only been in existence 8 months – by comparison, Flickr took 2 years to hit that number of photos. This post on The Next Web lists ten early-adopter brands using Instagram for news, fashion, behind-the-scenes info, and, really, anything visually interesting.

Should You Care About Instagram Video?

Convince & Convert

Further, given that we are nearing the point where more data will be consumed via mobile than via desktop, the bite-sized trend will continue. Instagram is 15 seconds, and does not loop (great job by TechCrunch on this feature comparison post).

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. CPC on Facebook and $0.51

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9 New Social Media Statistics and What They Really Mean

Convince & Convert

” Feathers are the disposable flotsam and jetsam of social communication, and the stuff you see on Facebook, Instagram et al. 43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. CPC on Facebook and $0.51

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Welcome To The One Screen World

Twist Image

Screens are mobile. Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. I was familiar with the concept of three screens (television, computer and mobile), but four screens was something new. Then came the iPhone and Android , and today the only reason anyone creates a website is to promote a cool new mobile app." So, how are the brands stacking up?

A More Elegant Question About Twitter

Twist Image

It also looks like Facebook is eating anything and everything in comparison (have you seen Facebook's results this week ?). So, everyone wants to know if Twitter has what it takes to evolve, to improve their product and grow (like Facebook is doing). It's easy (for everyone) to say that video is the here, now and future of online, but Twitter built a legacy on being the first mobile-first social network. Twitter was about mobile and simple text. brand.

Co-dependency In The Age of Facebook

Twist Image

It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. It just seemed so much easier and simpler than the more complex neediness of Facebook. Twitter was (and still is) a much more mobile-friendly experience. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross.

Blogging Is Dead (Again)

Twist Image

Why go through that, when you can tweet your life away in 140-characters (or less) on Twitter , update your Facebook status, shoot a quick video with your webcam and upload it to YouTube or just post whatever is going on in your life to a tumblr lifestream? It's too bad that journalists, certain individuals and even some brands don't see/understand the value and merits of Blogging. They're different beasts and they deserve different forms of metrics and comparison. brand.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. Let’s look at some comparisons: Professionally Created: You’ll never see “Official&# on anything social. … but organise everything through a Facebook group.

15 most engaging Back-to-School social media posts

Unmetric

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. Instagram was the most preferred social network for brands. Huawei Mobile Services.

Global Report Shares Technology Habits of NGOs Around the World

SocialFish

Through a survey of NGOs worldwide, the report provides insight on the online and mobile communication tools nonprofits use to promote general awareness, communicate with core audiences and raise funds from donors. Of those, 87 percent are mobile-compatible, a 9 percent increase from 2017.

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How Social Technology Will Save Lives

Twist Image

As far fetched as this technology may seem to you (it feels very real and soon-to-be in market to me), it points to an interesting perspective that brands fail to understand when it comes to something like Facebook or Twitter (which seems a little pedantic in comparison). Yes, brands have to be connected. Self-driving cars, social media, content marketing, mobile experiences, whatever. brand experience. facebook. mobile.

Are Stories the Future of Social Media?

Likeable

Taking note of the upstart’s success, other social networks imitated the feature, with Instagram Stories debuting in 2016 and Facebook Stories arriving the following year. Is this vertical, mobile-friendly format the future of social media?

130 most important social media acronyms and slang you should know

Sprout Social

FB – Facebook. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. SoLoMo – Social, local and mobile. The amount of exposure that your company owns in comparison to the competition.

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No Pictures Allowed

Twist Image

There was a lesson here: the world has changed, and so long as brands hold on to these random and strange draconian rules, all is lost. What if I wanted to take a picture of a new coach because I bought it and I was very excited to share it with everyone I know on Facebook and Twitter ? What if I was price comparison shopping? Now, I just have a bad taste in my mouth about the brand. Let's stop in store price comparison shopping. brand. brand experience.

The Power of Targeting

SocialFish

So if you can pinpoint an influencer and turn them into an advocate of your brand, then there is a good chance that their followers will be interested in your brand and potentially become followers. Facebook users are spending on average 7 hours each month on Facebook’s site.

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Amazon Deliveries Inside Your Home And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Everyone thought it was insane that we would use our mobile device to summon strangers and get into their cars. It's a home automaton kit that equips houses with a smart lock, a security camera and a mobile app that for $250 allows delivery staff to drop off packages inside your home. For comparison, YouTube says that on any given day, users watch just over one billion hours of video content, meaning that TV viewership now accounts for about 1/10th of all YouTube viewing.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Mobile email is still more of a consumer thing.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.