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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Brands 226
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Used effectively, social media can become an integral part of a university’s culture, community, and connection. Community Connection. Another important way that universities can use social media is to highlight their connections with the community. Is it involved with any community organizations or non-profits ?

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). That’s why mature organizations are many times more likely than their less-mature counterparts to listen to social conversations about their brands and then to engage in those conversations.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144