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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Brands 226
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach. The D-30 Disability Impact List honors 30 disabled leaders annually who are making an impact in their community.

Brands 82
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). That’s why mature organizations are many times more likely than their less-mature counterparts to listen to social conversations about their brands and then to engage in those conversations.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Want social content that delivers real business results for your brand?

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Events committee and other committee chairs. What: Setting the brand voice and expectations. If you don’t yet have branding guidelines for your university client, then these should be created. These should include such items as: Use of the logo and brand colors. Athletic, theatre, and other programs.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144