Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How to Turn Customers into Brand Advocates. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. Branding needs to be universal. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

SocialFish

MARCH 1, 2011

Best Practices for Maximizing Mobile App Revenue (GigaOm). Facebook Page Redesign: Why Should Brand Marketers Care? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Creating Community on a Facebook Page (Debra Askanase). Priya Ramesh). ReadWriteWeb).

Case Study 170

Case Study Press Release Eventful Analysis 170

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. communications. corporate communication. crisis communication. livestrong.

Case Study 106

Case Study Press Release Mobile Study 106

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Look closely at the videos, and they all have a consistent branding and structure.

News 60

News Social Media Tumblr Case Study 60

Convince & Convert

NOVEMBER 22, 2010

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Says Mr. Haley (again, in AdAge): “If you are one of the first ones to offer a card in the mobile wallet, that’s a huge advantage. Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD.

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick?

Small Business 117

Small Business Case Study Press Release Mobile 117

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. These methods work for any size brand and business with budgets big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

APRIL 4, 2014

Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Social Media Case Studies'

Storify 75

Storify Tweetdeck Case Study Embedding 75

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via Bhakti Chai. Key Takeaway. Opt-In Power.

Case Study 60

Case Study Marketing How To Influencer 60

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Case Study 131

Case Study ROI Social Media Team 131

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. For starters, you can easily find and connect with the B2B community.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

NOVEMBER 12, 2019

Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You’ve probably seen this with many of the brands you love. Conduct hourly flash sales.

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. It’s currently only available to select brands like Nike and Kylie Cosmetics. What is social commerce? How to say hello to us.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. Listen Now .

Authentication 137

Authentication Nielsen How To Case Study 137

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 150

How To Banking Social Media Case Study 150

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.

Small Business 60

Small Business Video Facebook Training 60

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest. Email me for a calendar).

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 139

How To Banking Social Media Case Study 139

Small Business Mavericks

FEBRUARY 6, 2011

When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. About Us What’s a Maverick? Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” While I was doing that, I was at Emerson College building their mobile app with the team about the UX experience, marketing it, and doing research.

Class 95

Class Authentication Newsletter Communities 95

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Razor Social

JUNE 21, 2019

Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. He is an award-winning Blogger , Speaker, and Author, and Brand Evangelist at Agorapulse.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. They may even be on some platforms that your brand isn’t. Employees won’t promote your brand out of the goodness of their hearts.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pam Moore

SEPTEMBER 9, 2020

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them. Generate leads! Middle of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Social Media Network Marketing

JULY 10, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Saturday, July 10, 2010 Is Social Media for all industries and brands? Social Media Network is a way to connect your brand with its customer set. Hi Folks, do you work as an Online Community Manager? Unported License.

Industry 62

Industry Social Media Brands Reputation 62

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to tap into the power of micro-influencer marketing and community to grow your business.

Strategy 78

Strategy Marketing Authentication eBook 78