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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. In this blog post. It’s unfortunate that bands, and similar pages, are being left behind.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas.

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. In this blog post. It’s unfortunate that bands, and similar pages, are being left behind.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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