Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 143

Reddit Research Loyalty Survey 143

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 167

Brands Content Template Templates 167

agora pulse

NOVEMBER 6, 2019

However, community management has been the greatest benefit. example of community management via Agorapulse. Team meetings involve cappuccinos as strong as we’d like our brand to be #punintended. The reporting has allowed us to fit monthly and evaluate what we did that worked and what didn’t. View this post on Instagram.

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

However, community management has been the greatest benefit. example of community management via Agorapulse. Team meetings involve cappuccinos as strong as we’d like our brand to be #punintended. The reporting has allowed us to fit monthly and evaluate what we did that worked and what didn’t. View this post on Instagram.

Case Study 77

Case Study Study Social Media Social Media Management 77

Pam Moore

FEBRUARY 7, 2020

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 78

Brands Content Training Case Study 78

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This post is dedicated to my sister Susan who I know is dancing in the stars. .

Health Care 108

Health Care Case Study Study Campaign 108

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. The community that tallied the most votes was awarded $1 million to help fight hunger. The next 20 communities each received $50,000 for hunger relief.

Case Study 121

Case Study Social Media Study Banking 121

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. What Makes an Advocate Anyway?

Case Study 164

Case Study Brands B2B Marketing 164

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 112

Case Study Marketing Directory Retail 112

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Cheers to an awesome discussion!

Brands 160

Brands Case Study Survey Organization 160

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business.

B2B 130

B2B LinkedIn Strategy Brands 130

Convince & Convert

SEPTEMBER 22, 2013

We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. But is this “listening at the point of need” or is it out-of-bounds?

Case Study 153

Case Study Twitter Brands Mobile 153

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Connect with me on LinkedIn here. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

MARCH 5, 2015

Milestones Aren’t Just About Your Brand. The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. Image via Converse. Not All Good Campaigns Have to Come to an End.

Communities 60

Communities Case Study Tumblr Campaign 60

Ignite Social Media

APRIL 2, 2019

3) Activate ambassadors, which includes both the target audience and employees, to advocate on behalf of the brand. We help support Altar’d State with their day-to-day execution of creating social media content (40+ pieces of social content per week), community engagement and running their paid media. About the Shorty Awards.

Social Media 129

Social Media Case Study Retail Study 129

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. It’s reader competition time! Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

The Realtime Report

MAY 8, 2014

Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. What’s the lesson for marketers?

Case Study 195

Case Study Engagement Study Social Networking 195

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. So much so that Frank’s personal brand grew, and grew and grew. What does the company do?

Company 187

Company Case Study Brands Posterous 187

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Brands 183

Brands Apparel Creative Commons Consultant 183

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. Within a few weeks I raised more than AUD 15,000 (more than enough to cover the project costs), and had 54 members in my Self Sufficiency in the Suburbs membership community. Here’s how she did it. And the rest is history.

Case Study 47

Case Study Project Study How To 47

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. But the big miss in many cases is social media staffing. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

Communities 124

Communities Construction Case Study Compete 124

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Case studies. Social media posts.

Strategy 130

Strategy Content Curation Press Release 130

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Leveraging your community of students or employees can be very powerful! Our session will be a very practical one!

Education 205

Education Case Study Overview Upcoming 205

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” But Dr. Phillips insists it should be a key focus. “We

Social Media Management 147

Social Media Management Social Media Education Collaboration 147