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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Ready to make an impression?

Metrics 112
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Instead of continuously missing opportunities, this article will shed light on dark social and help illuminate ways to better trace and attribute valuable social insights that often go undetected. For example, you can make landing pages, forms, and even blogs that will only be shared on social and then easily track these URLs.

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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

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Friday's 5 Fun Social Media Finds

Firebelly

Here are 5 fun social media finds from this week that are sure to entertain and educate you over the weekend. Learn how to become uber popular on Twitter, generate a social media strategy with the click of a button and much much more. How To Build A Rabid Following on Twitter The title of this video explains it all.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!