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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. We have long blogrolls of clubs, nonprofits, public gardens to visit, other gardenblogs – all local. So How Much Does it Cost? Read on for the dirt on corporate blogging. Sorry, couldn’t resist.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. “Which happens.&# Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 255
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 247
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Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched

Bill Hartzer

The more popular the author is, the higher the cost to get that author to write about your product or service. AuthorLinks, which only concentrates on links from web sites whose owners are active socially, is 2017 linking at its finest. AuthorLinks Pricing. These links appear in content on blogs and as articles on web sites.

Klout 150
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How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

So a couple of days ago, I put my dreams of a dazzlingly-designed blog ruefully to rest – a snazzy design would cost more than I can afford right now – and decided to see if the advice I’ve been doling out so wantonly in the Blogging for Grasshoppers series was any good. You know what?

WordPress 183
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&#

Postrank 193
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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

It's quick, easy, instantly measurable, and cost is incurred only if you choose to give away prizes or offer discounts. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla.

Loyalty 124