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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

AJAX 195
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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. Gmail Canned Responses.

Tools 60
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To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. of mid market tech companies have an active blog. There is currently a lot of buzz about content marketing and the need for a central content hub. A good blog can serve as that hub.

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The Brand View When Looking For a PR Pro

Waxing UnLyrical

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. Tip: You had better research your potential client. Or me, the professional marketer? A marketer or salesperson wants to see you have the strategy as well as the vision. And research me. If not, sell me on it.

Brands 177
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What Websites Are You the One True Fan of?

Justin Levy

If Eric and Todd’s names sound familiar, they were the co-founders of MyBlogLog , which was the visitor tracking service that was used across the blogosphere and was acquired by Yahoo! That is exactly what Eric Marcoullier and Todd Sampson have developed with their new service, OneTrueFan , which was launched during TechCrunch Disrupt.

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25 Guest Posts on Blogging, SEO and Social Media

Kikolani

Now I want to share some of my off-site content, as I have been doing a LOT of writing around the blogosphere. Why Guest Blogging Works Better Than Article Marketing – 5 reasons guest blogging produces better results over articles, and 5 ways to improve upon your article marketing strategy. Link Building.

SEO 147
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Over the last 13 years they raised $75M for breast cancer research.