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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). For years, India has seen only two parties realistically compete: the BJP and the Congress Party.

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What’s On the New Multimedia Cart?

Waxing UnLyrical

Of course, the audio-visual landscape has changed dramatically since then. I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. They may not be the best around, but I like trying to create visual ideas. And in many ways it still is. Video to go.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. The CEO Needs to Blog.

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Who I Am and What My Business Does

Ari Herzog

Why is there an assumption that someone who writes a blog exploring social media marketing be employed? It is rare that I devote articles on my blog about me and my humanity, so please bear with the first person. Visit the Boston-area websites of 451 Marketing or Schneider Associates to get a taste.

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#MySMCStory: Social Media Club and Me

Ari Herzog

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. May 2009: MSNBC resume: [link]. August 2009: Podcamp Boston 4: [link]. Here’s mine.

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The End Of Advertising (Easy There)

Twist Image

Advertising is not being replaced by anything (sorry, content marketers). Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? Advertising is changing.