Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement.

Social Media 160

Social Media Statistics Strategy Research 160

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Consultant Module 150

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates. Structure for scale. Plan strategically.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Strategy Review Consultant 119

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. Introduction to Social Selling. We have a video of the Social Selling Primer here. View more presentations from InsideView.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Strategy Influencer Education 113

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’re looking for social media practitioners – employed by associations and nonprofits only please – to help us beta test our new training site, the SocialFish Think Tank.

Module 160

Module Social CRM Proposal Focus Group 160

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). A process should be in place that will manage the creation of new social media destination; and escalate these requests to governing body (i.e.

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Koka Sexton

JANUARY 14, 2013

Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling. As a geek, I welcomed the idea that I could find a way to blend tech into my sales efforts and the first and easiest way was to leverage social media.

B2B 92

B2B Social CRM LinkedIn Class 92

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

MARCH 22, 2011

Social media success is a byproduct of being a good company. Leave a comment if you know of a company that’s very effective socially but isn’t really a good company on the operations or customer service side. Blogging Success Summit – 23 Tips From Blogging Top Dogs. Do you disagree?

Klout 146

Klout Virtual World Training Social Media 146

Laurel Papworth

MAY 23, 2010

Not all comments have been good but I think a lot of issues have been around training and understanding of it’s core purpose, and overly rigid implementations by IT. SharePoint can be used to host web sites that access shared workspaces , information stores and documents, as well as host-defined applications such as wikis and blogs.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Why not try spending time commenting in your targets’ community blogs?

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 129

Social Media Strategy Influencer Case Study 129

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Social media marketing is an indispensable tool for both elite and common businesses and individuals.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. You can’t save or store files. There’s no USB port.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Strategy Automotive SEO 129

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. So how can we DEMAND that companies train an all-seeing eye to every complaint? I thought not.

Foursquare 42

Foursquare Training Meeting Company 42

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. That’s hardly the approach of committed email slayers. Why is this? Why is this?

RSS 129

RSS Research B2B Consultant 129

Diva Marketing Blog

OCTOBER 9, 2009

Blogs are more than just placeholders for digital content. Diva Marketing's focus has gone from traditional branding/marketing to how social media supports the most important aspect of marketing: the customer experience. many wonderful Divas who are doing exception working in the social media industry.

Social Media 68

Social Media Social CRM B2B Travel 68

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Consultant Social Media Sites 167

Socialmedia.biz

JULY 14, 2016

TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. year is just fine for me, though I also have my database-backed, health, sport, and fitness WordPress blog on TotalChoice and they’re awesome on that, too, and were able to survive an amazing reddit flood.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

FEBRUARY 19, 2016

Or I could say show me the social media veterans, etc., So Little Bird kind of lets you get back into the social and away from the media, which I appreciate very much. But it’s pretty easy to use and then we help with onboarding, training and regular check-ins. Unsurprisingly, there’s Tim Ferriss.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? Nor is it on their radar. Im Jay Baer.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. Randy was entertaining for you and that flight, and you were entertaining for us! link] Angela Daniello Jay, Love it!

Social Media 133

Social Media Strategy Airlines Types 133