The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. ” — B2B PR Sense Blog.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

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Is Social CRM the key to growing membership?

SocialFish

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. We’ve also written a white paper on Social CRM for Associations, which is out very soon. Social CRM is a term fraught with some confusion.

White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. Social profile mapping.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. A Magnifying Glass for Social Media Behavior. The New Social CRM Big Three.

Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. Social CRM and ROI

Deep dive on Social CRM at the ASAE Technology Conference

SocialFish

This was originally posted over on the Avectra blog. I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. Shepherd Smith , Senior Director of Marketing at Avectra. Presentations Social CRM and ROI ASAE Tech11

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Can you imagine an “Illinois Marketing for Dummies&# book?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme.

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Why Social Success is No Accident

Convince & Convert

If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. What Are Your Go-To Social Media Resources.

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Nobody Said Social Media Should Be Simple

Convince & Convert

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. I recognize that marketers are challenged with feeding leads and opportunities to the sales team like a mama bird regurgitating worms.

Why Your Special Offer Isn’t

Convince & Convert

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer. Email marketing has followed a similar trajectory.

Why Social Media Has Ruined Your Advantage

Convince & Convert

Your speed in answering the social media telephone is no different. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives. social crm Social Media Marketing social media tactics social media tools

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

How to Run the Most Successful Influencer Marketing Campaign in 2020

Pixlee

Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Now, Pixlee is introducing the first of a set of tools to help you manage and measure your influencer marketing activities. Influencer Marketing Pixlee Announcements

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar.

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Hack Your Content Marketing With Facebook Interest Lists and Graph Search

SocialFish

For example, if you find an engaging video you think will perform well on Facebook, embed the video in a blog post. Content Strategy Implementation Social CRM and ROI One of the biggest challenges nonprofits have is finding content that will resonate with their community.

Customer Stalking – When Is Your Twitter Response Too Fast?

Convince & Convert

She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It Think less about your business and more about appropriate behavior in a social situation. This effect is even worse on social networks.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

The Key to Social Media ROI

SocialFish

This post originally appeared on the Avectra blog. We believe that Social CRM is the key to getting ROI out of social media activity. So what is social CRM, you ask? Social media is more than just Facebook and Twitter. Social CRM and ROI

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Flowtown – an Interesting Social Marketing Tool

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Imagine you could segment them in how influential they are on the social web. Learn where your customers live on key social networks.

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[IMPORTANT] Big changes at SocialFish

SocialFish

Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. The goldfish that brings you success and helps you navigate social media waters will live on in this very blog, which continues to grow (thank you to the 30 (!!) Deep breath.

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. Marketing.

Using Online Community to Increase Member Retention

SocialFish

Look at the top three reasons members don’t renew association membership, according to MGI’s 2013 Membership Marketing Benchmarking report : Budget cuts. Maggie McGary is an association community manager and blogs at Mizz Information.

How to Apply Social to Conferences

SocialFish

Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. Build social media into the on-site experience.

Building Social Proficiency Across the Organization [Slides]

SocialFish

Here are Michael’s notes from this blog post with the slides: Before I talked about the how, I started the presentation with why it’s important and what the results of social media proficiency can bring : Employee Advocacy: Employees are trusted; they can help feed the content engine.

The Venture Capitalist’s Guide to Content Marketing Strategy

Convince & Convert

Kyle Lacy is the Head of Marketing Strategy at OpenView Partners, a venture capital (VC) firm. Before joining OpenView, Kyle led the global content marketing team for ExactTarget and the Salesforce Marketing Cloud. Top trends in content marketing today.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. But the connections between companies and their email subscribers are far stronger than the connections between companies and their social media subscribers. Social media connectivity is digital bumper stickering.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Social marketing is evolving.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Does Your Blog Have a Long Tail April 20th, 2010 |Written By: Jay Baer | View Comments Tweet Most smart bloggers try to focus on a few, key search terms in their blog content.

True Customer Engagement: the Leap Beyond User Experience

SocialFish

In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience. For social media architects and community designers, this confusion has a somewhat different tilt.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. At one point we discussed headline writing and what draws clicks within the social media content universe. Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Unmissable Stories This Week

SocialFish

LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog). On the launch of the new Internet Association : Why LinkedIn Joined The Internet Association (Linkedin Blog). On my favorite topic, humanizing and social business. On social learning .

Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging.