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Convince & Convert
JUNE 22, 2010
The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so.
Convince & Convert
FEBRUARY 19, 2016
This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).
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Convince & Convert
JUNE 30, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written (..)
Convince & Convert
JUNE 23, 2010
Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.
Convince & Convert
JUNE 28, 2010
On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. But, it’s still important. Sure, people probably know how to find Toyota online.
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