How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

B2B 188

Keyword Research for Blogging

Kikolani

Finding relevant keywords for your website/blog and having the ability to analyze your competitors is a major key to success. Before starting your research, it is important to note that there is no “magical&# process which assures you the top position in a search engine. Blogging?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.

Who runs the innovation in Market Research?

Audiense

In the 30 market research predictions some professionals have done for 2019 (in a large article published in the GreenBook blog ), innovation is a common denominator. Influencer Marketing

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. This makes it a very popular advertising option because social media marketers are spending more time creating images than any other type of content. .

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. When the marketers move in, the members move out.

Social Media’s Role in Product Research and the Consumer Purchase Journey

Ignite Social Media

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Social Networks are Among the Top 4 Product Research Channels. With U.S.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

Survey 203

How to do keyword research for SEO and beyond

Sprout Social

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Blogging Supports Social Media Marketing.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year?

The secret to creating magnetic, high-traffic blog content

Kikolani

It’s not easy to write a viral post on a blog. And competitors are continually complicating this task with their The post The secret to creating magnetic, high-traffic blog content appeared first on Kikolani.

How to Use Facebook Questions as Research Tool

Mindjumpers

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans.

Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Company websites: these are of course at the core of digital marketing.

B2B 214

Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. Even if you do strike research gold, you can still go wrong by using statistics incorrectly.

Why Market Research Is Essential to Good Business

Convince & Convert

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. Edison Research. Telling Stories With Numbers.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

We are offering you two tools that might come in hand in your quest of spotting market opportunities: Google Trends and BrandMentions. You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Despite the tremendous growth in digital marketing , several basic old-school marketing channels remain highly effective.

B2B 283

How to Use Research to Create Content That Works

Convince & Convert

webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Content marketers should know better than to do that or use those faulty numbers.

How to Use KWFinder for Long Tail Keyword Research

Razor Social

KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. This makes KWFinder a tool of choice for marketers, bloggers and SEO experts alike. Blogging and SEO

New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. ” As for corporate blogs, their use by Fortune 500 firms has also been steadily rising.

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Survey 165

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. 7 Blogging Stats.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight Instagram Marketing Stats. Pew Research Center ).

4 Unconventional Google Keyword Research Tools

Small Business Mavericks

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. These 4 unconventional keyword research tools will help you find more and better content ideas for your website, blog, and articles. SEO for Small Business content content ideas content marketing google keyword research

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner.

10 Insightful Marketing Charts from 2015

Convince & Convert

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Marketing Spending Plans for 2015. email marketing. mobile marketing. Marketing Technology Landscape.

Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing? Guest Post by Miles Anthony Smith.

Original Research: B2B Content Sweet Spot

Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Why is original research so effective? .

Using Twitter As A Research Tool

Small Business Mavericks

Did you know you can use Twitter for research? It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Here are a few ways to use Twitter for conducting research: Twitter Search - Twitter has a search feature. Never underestimate the power of Twitter for research.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me. V3B Blog ).