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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. A lot of the fun and friendly banter that we had with our residents and with other social media accounts had to slow down [during the pandemic] because it just wasn’t appropriate,” she says.

Brands 286
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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

So how can social media managers make time for that essential big-picture work? We’ve noticed that by having face-to-face time and just being ourselves and goofing off, we get our best creative work done.” Keeping up with the latest algorithmic updates or checking out hot new platforms can feel like a full-time job.

Team 187
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Eight Common Instagram Issues and Steps to Resolve Them

SocMed Sean

You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. You can also post your own photos and videos for your family, friends, or the general public. Instagram Won’t Let Me Log In.

Issues 246
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed. I love it if our team isn’t even talking,” Dani says. “We

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. That same study reveals that 74% of people who read financial publications would trust a “connected leader” more than one who doesn’t use social media as part of their work. This pic is what I mean.

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How companies use video content on social media

Visually SM

But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.