article thumbnail

AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
article thumbnail

Network World: SocialCorp “Must-Read” Social Media Book

Socialized

The other four recommended books are: Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. These days, many people have started a blog for hobby or business.

Blogger 250
article thumbnail

Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

The Blog Covers Everything Else Whether you’re looking at serious announcements, humorous anecdotes, or breaking news, the blog fits the category that still accommodates any audience, whether the microblogger who prefers Twitter or the media snacker who goes with Digg or StumbleUpon for their daily dose of information.

article thumbnail

The Marketing Agency Blueprint

Twist Image

The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. online social network. social media 101. advertising.

article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
article thumbnail

Does A Personal Brand Scale?

Twist Image

He is also the author of The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. online social network. social media. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable. business book.

Brands 75