Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 231

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Well, Meta has been very clear that Reels are getting priority for distribution. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Quick Overview.

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Instagram Facebook CPM Feed 200

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Value Optimization.

Strategy 201

Strategy How To Facebook Meeting 201

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Video How To Facebook Groups 195

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

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Advertising API Facebook Applications 199

SocMed Sean

DECEMBER 26, 2018

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. Translating your blog posts can have some search results benefits, but before you go down the path, think through whether there's a multi-lingual audience.

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URL SEO WordPress Google 235

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. The background For the last month-plus (starting on Saturday, August 12), I’ve been experiencing what a hell-vortex Meta “Support” is.

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Social Media Facebook Consultant Social Networking 148

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. This doesn’t mean that Facebook ads optimization is bad. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns.

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Conversation Facebook Metrics Eventful 198

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).

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URL Facebook How To Analytics 210

Jon Loomer

NOVEMBER 6, 2022

It required getting uncomfortable. I was forced to get in front of the camera, something I really haven’t liked doing. Not an easy start, but the growth has been energizing. A video on Facebook or Instagram doesn’t help satisfy that goal (or so I told myself). Of course, it took a ton of effort to get there.

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Video Instagram Meme Facebook 187

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. Increase the budget of the active campaign or ad set.

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Strategy Facebook Cost Campaign 180

Jon Loomer

AUGUST 29, 2023

I wasn’t planning to write about Facebook ads. I wasn’t expecting to start a business. That website started as my online resume. I hoped it would help me get a job. And then I started writing blog posts. What I did was possible because I just got started. Get started, my friend!

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Template Templates Sites Social Media 95

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Once that’s taken care of, you can start creating audiences.

Instagram 212

Instagram How To Facebook Engagement 212

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. You may think you’re running a Sales campaign because you selected the Sales objective, but that’s unlikely to have any impact on the delivery of your ads. This post is necessary.

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Campaign Advertising Cost Conversation 154

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

MARCH 17, 2021

The result: I’ve started a new experiment for 2021! Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. What if people looked forward to seeing your ads? And, this is going to sound like a stretch, but… What if people complained if they didn’t see your ads?

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Cost Tips Campaign Engagement 207

Rebekah Radice

JULY 23, 2017

How much time has passed since you started writing? While writing great blog content on a consistent basis can seem overwhelming, it is possible. No matter if you’re a newbie blogger or looking to improve your next blog post , you’ve come to the right place. 7 Steps to Writing Your Best Blog Post. The good news?

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Research Questions Social Networking Content 164

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Keep reading, and get ready to create some buzz for your next virtual event.

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Eventful Social Media Marketing Influencer 161

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. Before we get to this, you would set a retention. This is a really good place to start as it will eliminate people who viewed only one page of your website.

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Eventful API Facebook Aggregator 199

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Once that’s taken care of, you can start creating audiences.

Instagram 180

Instagram How To Facebook Engagement 180

Jon Loomer

NOVEMBER 29, 2022

Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently. After years of prioritizing my blog (I haven’t abandoned it!),

Video 200

Video Marketing ROI Buy 200

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Whether you’re an experienced social media manager or you’re just getting started in the field, reading the right social media books can help you level up. This book is for you. This book is for you.

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Skills Social Media Marketing Influencer 195

Jon Loomer

MARCH 1, 2023

If the answer were a definitive “no,” this blog post would be over right now. Audience Network is one of the many options to pick from if you manually select placements in Meta Ads Manager. Ad placements are placed within these apps. But, the question should be asked: Should you ever use it? Just a few pennies.

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Advertising Video Metrics Issues 178

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. The original inspiration for this approach came from this blog post. First, know that I use Google Tag Manager to manage my Facebook pixel. Create Facebook Pixel Events for Time Spent. I made some alterations.

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Eventful YouTube Video Google 212

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. You can also follow up with more prompts to get more ideas and better targeting. You can also follow up with more prompts to get more ideas and better targeting.

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Advertising Social Media Strategy Tools 105

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 201

Ignite Social Media

OCTOBER 30, 2023

In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. TikTok Rolls Out Interactive Ad Features One of the biggest announcements from TikTok was the launch of interactive ad features like Superlikes and Story Selection.

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Features Brands Real Estate Hashtag 91

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. And yet, you struggle to get the results that you want. The missing variable to your strategy: Run ads with the sole purpose of driving traffic. That’s what makes a blog so important.

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Facebook Training Cost Buy 176

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Postcron

SEPTEMBER 8, 2022

We’ve added a new feature to our platform: start scheduling Instagram Reels from your account or sign up now! The short video format, which started with dance moves and lots of music, is starting to be used for product and service promotions, and this is why they should be present in your marketing and sales strategies.

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Instagram Library Education Video 98

agora pulse

MARCH 25, 2020

Sometimes, you get sideswiped. The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

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Social Media Social Media Management Issues Team 199

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Photo by Pawel Czerwinski on Unsplash. cent per click.

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Advertising How To Adsense Adwords 39

Ignite Social Media

SEPTEMBER 16, 2021

Blogging had been kicking around for about a decade at this point, and the Cluetrain Manifesto had existed for nearly 8 years. Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. Why Do People Use Facebook? .

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Survey MySpace Microsoft Social Media 148

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

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Statistics Influencer Strategy Marketing 127

Hootsuite

SEPTEMBER 27, 2023

If you’re looking for a more general primer on this format, check out our blog post on how to make YouTube Shorts. Get your free pack of 5 customizable YouTube banner templates now. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023. how to make money from your YouTube Shorts.

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YouTube Adsense Affiliate marketing Video 93