Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 194

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 136

Firebelly

FEBRUARY 27, 2014

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? Blog content marketing conversation metrics real time analytics' The questions include: Does it arouse interest from your audience? How long can.

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Issues Content Metrics Analytics 236

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 153

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. Some key conversations may even slip through the cracks. Customer-centric strategies.

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Sentiment How To Analysis Trends 142

Jon Loomer

FEBRUARY 7, 2024

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these.

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Report Sample Samples API 177

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. 78% of people wish they could have a text conversation with a business. 78% of people wish they could have a text conversation with a business.

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Strategy Marketing SMS Mobile 211

Jon Loomer

JANUARY 22, 2024

But that’s part of the issue here. Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. That’s just not a wide-spread and predictable issue. You want leads?

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Embedding Eventful Cost Issues 163

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Marketing How To Sample Samples 132

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. Business is booming!

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Social Media Strategy Sentiment Marketing 147

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. Creating a Custom Conversion. The default rule for Custom Conversions is based on URL. There are so many potential issues that can arise here… 1. Go Through the Conversion Process.

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URL Eventful Conversation Advertising 178

SocMed Sean

DECEMBER 26, 2018

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. Translating your blog posts can have some search results benefits, but before you go down the path, think through whether there's a multi-lingual audience.

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URL SEO WordPress Google 235

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 119

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 132

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Market Predictions Vary so Greatly? 00 am Enterprise 2.0

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Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Team Tools Marketing Hubspot 88

Jon Loomer

JUNE 19, 2023

Your objective will change what conversion locations and performance goals are available. But the issue with targeting a small audience is that frequency can get out of control. I’ve written about using Reach for generating conversions many times in the past. I’ve written often about the issue of quality traffic.

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Campaign Eventful Conversation Instagram 210

Jon Loomer

FEBRUARY 14, 2024

But, we’re going to answer it… THIS… or Not Part of the issue here is that I’ve been doing this since late 2011. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. Unethical marketers will always do unethical stuff for short-term gain.

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Advertising Metrics Cost Sentiment 176

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

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Trends Marketing Influencer B2B 166

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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Collaboration Marketing Team Hubspot 78

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s a different ballgame from content creation.

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Social Media Content Marketing ROI 91

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations.

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Conversation Findability ROI Advertising 108

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Team Examples Marketing Training 113

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Strategy Marketing Startup System 103

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. More conversions.

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Social Media Strategy Marketing How To 171

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

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Social Media Marketing Influencer Team 176

Idaconcpts

SEPTEMBER 30, 2010

Whether you create a website or blog as a hobby or as to improve the online presence of your business, you will always have the dream that somehow (maybe magically!) Here are 5 issues to consider. It helps to put the time and effort put in to attain high rankings of well selected keywords to increase the amount of conversions.

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Issues Technorati StumbleUpon Digg 142

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. But the marketing department has an important role to play in most organizations.

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Training Forums Team Curation 174

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Are we still friends?

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Conversation Collaboration Study Discount 132

ProBlogger

JUNE 14, 2023

The post Strategic Blogging appeared first on ProBlogger. Image created in Canva Over the past year I’ve been meeting with a business coach who has been helping me to look at my blogging as a business rather than just a job. ‘Why do you blog? ‘Why do you blog?’ What is it that you blog for?

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Blogger Issues Activities Questions 34

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands.

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Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Razor Social

JULY 5, 2018

More interaction with your blog visitors means visitors stay longer so you have a better chance of building a relationship with them and converting them. Do you use the tools that are available to encourage interaction on your blog? Do you want to be more social on your blog? Make it easier to find relevant sections of the blog.

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Survey YouTube Forums Types 98

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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Social Media Startup LinkedIn Telecommunications 212

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. A robust digital marketing strategy consists of six key stages.

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Conversation How To Software Analytics 70