Jon Loomer

DECEMBER 6, 2023

In Meta’s documentation about ad delivery , the campaign objective isn’t mentioned once when it explains the factors that contribute to how your ad is delivered. And yet, when they use detailed targeting inputs while optimizing for a conversion, Advantage Detailed Targeting is automatically turned on.

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Campaign Advertising Cost Conversation 153

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

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Tools HootSuite Price Template 135

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. The ABA released Formal Opinion 18-480 in March 2018, addressing lawyers posting on blogs and social media specifically.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

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B2B Social Media Marketing Survey 198

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

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B2B Brands LinkedIn Influencer 217

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. How To Lead A Successful Marketing Team. A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event.

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Team How To Marketing Atlassian 99

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ). Source: eMarketer ).

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Content B2B Hubspot Marketing 110

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Examples: facebook, twitter, blog, newsletter, etc.

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Sample Code Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms. The normal response is, HELP!

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Social Media How To Marketing Syndication 168

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing. Episode Summary.

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Social Media Management Apple B2B Meeting 69

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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Data Social Media Sentiment Team 141

Convince & Convert

JANUARY 28, 2014

One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. I just had the internet. Sounds easy right? Cooper and I.T.

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Statistics Content Hubspot Marketing 133

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. You need to document everything to keep track of those factors. Source: Digital School of Marketing. After all, you’re speaking directly with customers.

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Social Media Engagement Strategy How To 130

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

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B2B Strategy Content Marketing 189

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly.   His approach emphasizes capturing ideas when they occur and engaging in conversations with his audience, which he believes are crucial for staying consistent and generating valuable content.

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System Content Fashion Template 89

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs.

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Policies Social Media Guidelines Sentiment 146

BeingOptimist

AUGUST 14, 2023

This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts. You can’t deny that the most important part of influencer marketing is the creation of an effective contract system. This document outlines the obligations, expectations and rights of both parties.

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Influencer Tips Collaboration Guidelines 40

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content How To Marketing 78

Rebekah Radice

JANUARY 7, 2019

Engagement: number of people participating in the conversation. This is the conversation happening in and around your company vs. the competition. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. Conversions. Post Performance.

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Social Media How To Metrics URL 145

Writtent Blog

JUNE 9, 2014

Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love. Here are 11 buzzwords that you should use in your blog post titles and body content for increased social sharing.

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Blogger List Social Media Content 94

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

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Template Templates Content Marketing 60

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation.

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Sentiment Analysis Brands How To 52

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Blog Post Ideas.

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Tools Content Marketing WordPress 111

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. As a digital marketer, you want to benefit from everything this platform has much to offer. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies.

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Products Instagram Brands How To 164

Convince & Convert

JANUARY 8, 2012

Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years. Contributor Plan.

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Tools Guidelines WordPress Metadata 128

Hootsuite

OCTOBER 18, 2022

This blog post will dive into some of the best Shopify apps available and how they can help you grow your business. Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Increase conversion, loyalty, and customer retention.

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FAQ Price Loyalty Review 97

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Hootsuite offers so many features to help social marketing teams collaborate and manage their tasks better, all from one easy-to-use dashboard. A secure storage solution is a must for marketing teams to share and access assets that are used regularly.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Kikolani

AUGUST 30, 2017

It is Niche Marketing. What is Niche Marketing? According to Wikipedia, a niche market is a subset of the greater market share. It is likely fair to say that Niche Marketing is a case of marketing to that niche that has been identified or defined. the Dental Marketing Guy) teaches (literally!).

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Marketing Affiliate marketing SEO Course 70

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

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Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. We’re getting X% conversions. What if that isn’t so?

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Team Proposal Case Study Conversation 185

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. Our CMO, Michael Angiletta , had the challenge of converting our real-life event into a virtual retreat and also of making sure the Marketing team’s enthusiasm didn’t wane.

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Marketing How To Survey Team 114

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions.

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Report Social Media Metrics Aggregator 147

Firebelly

OCTOBER 9, 2013

By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Part of that marketing campaign is a social media push, designed to be cool and sexy. Obama Asks Celebs To Tweet About Obamacare.

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Health Care Social Media Insurance Hashtag 155

Later

SEPTEMBER 2, 2020

In this blog post, we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences: New LinkedIn Features #1: Live Video. And not only does this new feature make engaging with content quicker and easier, but it also creates an opportunity for creative marketing.

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LinkedIn Features Newsletter Communities 103

Diva Marketing Blog

NOVEMBER 25, 2009

It's not a revelation that social media occurs in the digital conversations of the Internet. However, some find it strange that conversations with people who might be more of an acquaintance than one we might call a "friend" often lead to important ideas. But it's a conversation that shows how much you care.

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Conversation Engagement Template Templates 75

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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UGC Content HootSuite Authentication 145